Senior Staff Outbound Product Manager (EmployeeWorks GTM)

• EmployeeWorks is transforming how enterprises manage employee experiences. As an Outbound Product Manager in this space, you’ll sit at the intersection of product strategy, customer go-to-market, and partner ecosystem development

• You’ll drive adoption of EmployeeWorks across ServiceNow’s AI Native SKU portfolio and build the partner enablement infrastructure that scales our implementation capacity globally

• This is a high-impact, highly collaborative role where you’ll influence strategy across multiple business units, coordinate customer deployment decisions, and empower our partner ecosystem to deliver at scale

• Partner with product leadership and enablement teams across business units to develop coordinated adoption plans for EmployeeWorks within AI Native positioning

• Create capability narratives, ROI talking points, and business cases that enable each BU to confidently position EmployeeWorks to their customer base

• Align cross-BU messaging so the EmployeeWorks story is consistent and compelling across the organization

• Identify and resolve cross-functional obstacles to adoption—from conflicting positioning to enablement gaps

• Design and operationalize the customer deployment playbook: how we route customers to the right implementation model (Moveworks Professional Services, partner-led, self-serve) based on deal characteristics and customer readiness

• Establish the orchestration protocol—clear handoff points, escalation triggers, and support models—so customers have transparent expectations and teams know who owns what at each stage

• Monitor funnel health, gather customer feedback, and iterate on routing decisions to continuously improve time-to-value and implementation success

• Work closely with sales, professional services, and customer success to ensure seamless execution

• Develop a comprehensive partner enablement program: technical training, implementation playbooks, business case templates, and best practice documentation

• Establish partner support infrastructure (ticketing systems, escalation paths, dedicated support channels) that reduces friction and increases partner confidence in EmployeeWorks delivery

• Define partner success metrics and create feedback loops to identify capability gaps and drive continuous improvement

• Coordinate with professional services and partner management teams on resource allocation and scaling decisions

Benefits

• Generous family leave

• Matched donations

• Annual learning stipends

• Flexible PTO

• Competitive retirement plan

• Paid volunteer time- Excellent communicator – You tell clear stories across multiple audiences (executives, technical teams, field sales, partners). You’re crisp in writing and can distill complex information into digestible takeaways

• Bias for action – You move fast and iterate. You’d rather make 80% of a good decision quickly than spend months perfecting it. You drive urgency in a way that brings teams along rather than pushing them

• Customer-obsessed – You’re genuinely curious about how customers deploy and extract value from products. You bring customer insights back into strategy and use those insights to make smarter decisions

• Data-informed – You balance qualitative customer feedback with quantitative metrics. You make decisions based on what you observe, and you’re not afraid to change course when data tells you to

• Systems thinker – You can see how pieces fit together across complex organizations and partner ecosystems. You’re comfortable working with ambiguity and can break down complicated orchestration challenges into actionable steps

• Takes extreme ownership – You own outcomes end-to-end and don’t wait for permission or perfect alignment to move forward. You drive accountability across teams and don’t shy away from hard problems or ambiguous situations

• Strategic collaborator – You thrive in cross-functional environments and can influence without authority. You can synthesize input from product, sales, services, and partners into clear priorities and compelling narratives

• Experience building or scaling partner ecosystems, channel programs, or customer communities

• 12+ years of product management or GTM leadership experience, with at least 3+ years driving strategy in B2B SaaS or platform environments

• Demonstrated ability to influence across product, sales, services, and partner organizations

• Experience working in matrix organizations with competing priorities and ambiguous scope

• Familiarity with deployment, implementation orchestration, or post-sale adoption workflows

• Track record of driving cross-functional alignment and launching products or features at scale (enterprise product launches highly valued)

• Post-sale adoption or expansion motion experience

• Background with AI or intelligent workflow products

• Sales enablement or field marketing experience

• ServiceNow platform or product ecosystem experience