Assistant Brand & Marketing Manager (FMCG)

The Country Chef Bakery Co. is seeking an experienced FMCG Assistant Brand & Marketing Manager to join our team in our Bells Creekfacility on the Sunshine Coast - Queensland Australia.

Country Chef's recipe for success has transformed us from a small family run start-up in the 1950's, to one of Australia's leading bakery businesses with partnerships that include Australia's major retailers. As we move into a new and exciting stage in the Country Chef story there's one ingredient we cannot do without … our fantastic people!

The Opportunity

We’re looking for an ambitious and commercially minded FMCG Assistant Brand & Marketing Manager to join our Marketing team and help drive the continued growth of our brands across Australia.

This is a hands-on role in a fast-moving FMCG business where no two days are the same. One day you might be developing a campaign or supporting a new product launch, the next analysing market trends, working with Sales on a customer activation or coordinating packaging and promotional activity.

Reporting to the Head of Marketing, you’ll have the opportunity to work across the full breadth of FMCG brand and marketing — including brand strategy, campaign execution, trade marketing, innovation, product launches, packaging, consumer insights and customer experience.

About the Role

This isn’t your average marketing role. You’ll be a key member of our Marketing team, working collaboratively across Marketing, Sales, Operations and Customer Service, as well as with external agencies, suppliers and customers.

You’ll help turn ideas into action and play an important role in growing our brands and strengthening our position in the market.

What you’ll be doing

• Supporting the development and execution of integrated brand and marketing campaigns across multiple consumer touchpoints

• Coordinating trade marketing initiatives, customer activations and promotional activity

• Supporting new product development and product launch projects from concept through to execution

• Managing packaging, promotional materials and other marketing assets

• Supporting at trade events and customer experience initiatives

• Monitoring market, category, consumer and competitor trends and translating insights into opportunities

• Working closely with Sales to develop and execute customer and retailer initiatives

• Coordinating external agencies, suppliers and other marketing partners

• Managing project timelines, deliverables and approvals to ensure initiatives are delivered on time and to a high standard

• Supporting the Head of Marketing with broader brand planning and marketing activities

• Identifying opportunities to improve how we bring our brands to life

• Rolling up your sleeves and getting involved wherever needed!

About You

You’re an experienced FMCG marketer who understands that great marketing is about more than just great ideas — it’s about understanding the consumer, delivering commercially and getting things done.

You’re proactive, commercially minded and curious, with the confidence to take ownership of projects while working collaboratively across the business.

You’ll bring:

• A minimum of 3 years’ experience in an FMCG marketing or brand role — this is essential

• A tertiary qualification in Marketing, Business, Communications or a related discipline

• Experience supporting or managing FMCG brands, campaigns, product launches and/or trade marketing initiatives

• Strong project management skills and the ability to manage multiple priorities simultaneously

• A strong commercial mindset and genuine interest in consumer, market and category trends

• Excellent written and verbal communication skills

• Strong attention to detail and a high level of organisation

• Confidence working with a broad range of internal and external stakeholders

• Experience working with agencies, suppliers and/or retail customers

• The ability to work autonomously while also being a collaborative team player

• A positive, energetic and solutions-focused approach

• A willingness to roll up your sleeves and get involved

• A genuine passion for brands, consumers and FMCG

Why join us?

We’re a growing Australian FMCG business with big ambitions.

You’ll have the opportunity to work closely with experienced leaders, take ownership of meaningful projects and see your work come to life in market.

We’re looking for someone who wants to make an impact — someone who brings ideas, challenges the status quo, gets things done and wants to grow alongside the business.

At The Country Chef Bakery Co., your contribution will be visible. You’ll have the opportunity to work across a broad range of marketing activities, develop your commercial capability and build on your FMCG career.

If you’re ready for your next challenge and want to be part of a growing Australian food business where no two days are the same, we’d love to hear from you.

Why Join Us

• Take home up to two items of product a day, on us!

• Employee Assistance Program (EAP)

• Onsite parking

• Great organisational culture and supportive team environment

• Flexible working hours

County Chef is committed to creating a diverse environment and is proud to be an equal opportunity employer. County Chef will consider qualified applicants for employment based on their merit, individual skills, qualifications and other appropriate criteria relevant to the role for which they are applying.