Assistant Digital Marketing Manager - Arabic Speaker

The ideal candidate is a commercially minded digital marketer who understands that successful digital marketing is not defined by how many leads are generated, but by how efficiently marketing investment produces customers, revenue, lifetime value, and sustainable business value.

They should be equally comfortable discussing CAC, LTV, LTV:CAC, conversion, revenue, budget, and profitability with management as they are discussing SEO, media, CRM, AI, automation, APIs, attribution, and digital platforms with technical teams.

The candidate must be able to look beyond advertising dashboards, understand what is happening throughout the business funnel, identify what is affecting acquisition economics and customer value, and take action accordingly.

The role is suited to someone who thinks like a business owner first and a digital marketer second, while having the technological curiosity and operational capability required to drive PSI's digital, AI, and MarTech agenda.

Role Purpose

The Assistant Digital Marketing Manager is responsible for the commercial and operational performance of PSI's digital marketing ecosystem, including digital acquisition, marketing technology, AI initiatives, digital platforms, search visibility, automation, and technology-driven marketing projects.

This is not a traditional digital marketing role focused solely on campaigns, impressions, leads, or Cost Per Lead.

The role is expected to understand and manage digital marketing as a business and revenue function, with direct accountability for digital marketing P&L, Customer Acquisition Cost (CAC), Customer Lifetime Value (LTV), LTV:CAC ratio, revenue contribution, conversion efficiency, marketing investment, and overall business impact.

The successful candidate must be able to connect marketing activity to commercial outcomes and understand how media spend, lead quality, conversion rates, sales performance, transaction value, customer lifetime value, technology, customer journeys, and operational efficiency ultimately affect revenue and profitability.

The role acts as a key bridge between Marketing, Sales, Technology, Data, CRM, Product teams, Finance, and external vendors.

Key Responsibilities

Digital P&L & Commercial Ownership

• Own and manage the digital marketing P&L within the agreed business framework.

• Manage digital marketing budgets based on expected revenue, customer acquisition, customer lifetime value, conversion, and profitability.

• Evaluate digital marketing performance based on commercial outcomes rather than media metrics alone.

• Use Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) as core measures of acquisition economics.

• Monitor and optimize the LTV:CAC ratio to ensure customer acquisition remains commercially sustainable.

• Understand the relationship between marketing spend, lead volume, lead quality, conversion rates, transaction value, revenue, gross margin, CAC, and LTV.

Digital Marketing Management

• Lead the planning, execution, governance, and optimization of PSI's digital marketing activities.

• Manage digital acquisition across paid search, paid social, display, programmatic, portals, websites, landing pages, and other digital channels.

• Optimize campaigns based on customer acquisition and business outcomes rather than lead volume alone.

• Evaluate channel performance based on CAC, LTV, LTV:CAC, conversion, revenue contribution, quality, efficiency, and scalability.

Digital Performance & Unit Economics

The role must maintain a strong understanding of digital marketing economics, including:

• Customer Acquisition Cost . CAC

• Customer Lifetime Value . LTV

• LTV:CAC ratio

• CAC payback period

• Customer conversion rate

• Marketing spend

• Revenue generated

• Revenue per acquired customer

• Cost per qualified opportunity

• Cost per transaction

• Return on Ad Spend . ROAS

• Marketing efficiency

• Contribution to revenue

• Funnel conversion rates

• Gross margin contribution

• Customer retention and repeat value, where applicable

• Budget utilization

• Channel profitability

• Acquisition scalability

CPL may be monitored as a diagnostic metric but should not be treated as the primary measure of digital marketing success.

A low CPL should not be considered successful if the resulting customers do not convert, have an unsustainable CAC, or fail to generate sufficient lifetime value.

The role should be capable of determining whether an acquisition strategy is commercially viable by comparing the cost of acquiring a customer with the expected value that customer generates for the business.

SEO, AEO & GEO

• Own and continuously improve PSI's organic digital visibility through Search Engine Optimization . SEO.

• Develop and coordinate SEO strategies covering technical SEO, on-page optimization, content structure, internal linking, metadata, keyword targeting, authority, and website performance.

• Monitor organic rankings, traffic, search visibility, conversion, CAC, and revenue contribution from organic acquisition.

• Work with content, website, development, and digital teams to implement SEO requirements.

• Develop Answer Engine Optimization . AEO practices to increase PSI's visibility across search engine answers, featured results, voice search, and AI-powered search experiences.

Marketing Technology . MarTech

• Own the marketing-side management and development of PSI's MarTech ecosystem.

• Maintain visibility over marketing platforms, systems, integrations, subscriptions, vendors, and associated costs.

• Evaluate MarTech investments according to business need, utilization, scalability, integration requirements, and expected financial impact.

• Identify unnecessary, duplicated, underutilized, or inefficient technology expenditure.

• Coordinate integrations between CRM, websites, applications, analytics systems, advertising platforms, WhatsApp, lead-management systems, and other business platforms.

Artificial Intelligence Initiatives

• Own and coordinate AI initiatives related to marketing, lead management, customer engagement, sales enablement, content, search, analytics, and automation.

• Identify areas where AI can reduce CAC, increase conversion, improve LTV, improve customer experience, increase productivity, or reduce operational costs.

• Coordinate initiatives involving AI calling, conversational AI, chatbots, lead qualification, content automation, recommendation engines, predictive models, segmentation, and related technologies.