B2B Marketing Manager

B2B Marketing Manager – Government & Enterprise

Location:

 UAE – Remote-first, with occasional in-person meetings in Abu Dhabi

Employment Type:

 Full-time

Role Overview

We are looking for an experienced 

B2B Marketing Manager – Government & Enterprise

 to lead marketing across 

five brands under the same group

.

Each brand operates in a different sector and serves a different segment of the UAE market through 

B2B, B2G, or B2G2C business models

.

The role has one primary objective:

Generate qualified leads and strengthen the commercial pipeline for each business.

You will set the marketing strategy for each brand, lead and develop the marketing team, oversee execution, and measure performance against clear commercial results.

Strong knowledge of the 

UAE market

, experience marketing to 

government entities and large organizations

, and the ability to translate marketing activities into business opportunities are central to this role.

Key ResponsibilitiesMarketing Strategy

• Develop the overall B2B/B2G marketing direction across the group.

• Build individual marketing strategies and quarterly plans for each brand.

• Define target segments, positioning, value propositions, messaging, channels, budgets, and KPIs.

• Align marketing priorities with each company’s commercial objectives.

Lead Generation & Pipeline

• Build and manage lead-generation strategies for B2B and B2G audiences.

• Identify priority sectors, organizations, accounts, and decision-makers.

• Develop targeted campaigns and account-based marketing initiatives.

• Align closely with business development, sales, and partnership teams.

• Improve the journey from awareness to qualified lead to business opportunity.

• Establish clear lead qualification, handover, nurturing, tracking, and reporting processes.

Team Leadership

• Lead and develop the marketing team responsible for the five brands.

• Translate strategy into clear ownership, timelines, deliverables, and KPIs.

• Review marketing plans and campaigns before execution.

• Improve the team’s capabilities across strategy, content, digital marketing, campaigns, events, and reporting.

• Build a performance-focused culture centered on measurable business results.

Campaigns & Go-to-Market

• Lead integrated campaigns targeting government entities, enterprises, institutions, and strategic partners.

• Select the right channel mix across digital, content, email, LinkedIn, paid media, events, direct outreach, and partnerships.

• Develop go-to-market plans for new services, programs, and initiatives.

• Monitor campaign performance and optimize based on results.

Content & Positioning

• Ensure each brand has clear and differentiated positioning.

• Guide the development of B2B content for organizational decision-makers.

• Oversee case studies, presentations, proposals, white papers, reports, landing pages, and sales materials.

• Ensure communications are effective and culturally relevant in both Arabic and English.

• Use company expertise, projects, and results to strengthen market authority.

Government & Enterprise Engagement

• Support marketing strategies targeting government, semi-government, enterprise, and institutional audiences.

• Understand stakeholder structures, decision-making processes, and procurement environments in the UAE.

• Identify relevant government initiatives, events, forums, partnerships, and market opportunities.

• Support leadership and business development teams on priority accounts and opportunities.

Events & Activations

• Evaluate and lead participation in relevant exhibitions, conferences, roundtables, and activations.

• Connect event participation to specific target accounts and commercial objectives.

• Build pre-event and post-event lead-generation plans.

• Track opportunities and leads generated from events.

Performance & Reporting

Own marketing performance across the group and track metrics including:

• Qualified leads

• Lead quality

• Pipeline generated or influenced

• Conversion rates

• Cost per qualified lead

• Campaign ROI

• Account engagement

• Channel performance

• Event-generated opportunities

• Marketing contribution to business growth

Use performance data to improve campaigns, budgets, and channel allocation.

Required Experience

• 7+ years of B2B marketing experience

   with responsibility for strategy and execution.

• Strong professional experience in the 

  UAE market

  .

• Proven experience marketing to 

  enterprise, institutional, or government-related audiences

  .

• Demonstrated success generating qualified leads and supporting commercial pipeline growth.

• Experience leading marketing teams.

• Experience managing multiple brands, business units, or product lines.

• Strong understanding of B2B demand generation, lead nurturing, CRM, customer journeys, and sales alignment.

• Experience across digital marketing, content, events, partnerships, and direct B2B campaigns.

• Strong analytical and performance-reporting skills.

• Strong stakeholder management and presentation skills.

• Professional fluency in 

  Arabic and English, written and spoken, is required

  .

Strong Advantage

Experience in one or more of the following:

• UAE government or semi-government entities

• B2G marketing

• Government decision-makers or institutional stakeholders

• Large UAE enterprises

• Government-related programs or initiatives

• B2G2C business models

• Strategic partnerships or institutional business development

Direct government marketing or government relations experience is a 

strong advantage

, but not mandatory for candidates with strong UAE B2B experience and proven commercial results.

Working Model

This is a 

full-time, UAE-based, remote-first role

.

Occasional in-person meetings, workshops, events, and collaboration will be required in Abu Dhabi or elsewhere in the UAE.

When Applying

Please highlight measurable examples of:

• B2B or B2G campaigns you have led

• Qualified leads or pipeline generated

• UAE market experience

• Government or enterprise audiences you have worked with

• Teams you have managed

• Campaign results and commercial impact