
Channel Marketing Manager - Adjacent Healthcare
O&M Halyard
Job description
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Owens & Minor is a global healthcare solutions company with integrated technologies, products, and services aligned to deliver significant and sustained value for healthcare providers and manufacturers across the continuum of care. A FORTUNE 500 company, Owens & Minor has annualized revenues exceeding $10 billion, including contributions from Halyard Health S&IP.
O&M Halyard is focused on advancing health and healthcare by delivering clinically superior infection prevention and surgical solutions. Our solutions keep pace with a complex and changing healthcare industry, protecting staff, surgical teams, and ultimately supporting better patient outcomes.
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Are you passionate about driving product success in the healthcare industry? As a Product Manager, you will play a key role in the commercialization and sustained growth of products in the ASEAN & ANZ markets. Reporting to the Marketing Manager โ ASEAN, you will work closely with cross-functional teams to execute strategic marketing plans, support sales teams, develop marketing collateral, and ensure effective product positioning.
Eligibility
- Applicants must be based in Sydney and legally authorised to work in Australia without requiring visa sponsorship.
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Segment & Channel Strategy
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Develop annual growth plans based on customer needs, channel dynamics and commercial opportunity.
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Develop an ABM plan for each assigned account covering objectives, stakeholders, buying-centre dynamics, competitor position, whitespace, priority plays, engagement actions and measures.
Wholesaler, Distributor & Demand Intelligence
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Lead marketing planning with priority wholesalers, distributors and buying groups.
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Develop promotional calendars, customer acquisition programs and partner initiatives.
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Translate customer pain points, buying drivers, barriers and unmet needs into account implications and marketing actions.
Customer Insight & Voice of Market
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Develop understanding of customer needs, buying drivers and barriers across Aged Care, Dental, Day Hospitals and Pathology.
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Translate customer and channel insight into segment plans, campaigns, value propositions and demand assumptions.
Digital Commerce & Customer Activation
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Improve discoverability and conversion across wholesaler and distributor digital channels.
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Plan targeted campaigns and promotions that generate demand and direct customers to the appropriate purchasing channel.
Commercial Collaboration & Demand Reviews
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Act as marketing partner to the Head of Sales & Commercial Excellence, Adjacent Healthcare Business Manager and Business Development Manager.
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Collaborate with Product Operations and Supply Chain to validate channel forecast assumptions and review risks.
Measurement & Optimisation
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Maintain reporting across segment growth, channel performance, digital engagement, promotional effectiveness and demand assumptions.
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Stop, adjust or scale activity based on evidence and commercial relevance.
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Experience: 2-5 years in sales, product management, or marketing (preferably in healthcare/medical devices)
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Strategic thinker with strong market insights
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Excellent verbal and written communication skills
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Experience working with cross-functional teams
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Strong project management skills and ability to multitask
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Background in healthcare or medical devices is a plus
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Willingness to travel up to 20% for customer visits and events
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Working within adjacent channels outside of acute public & private hospitals. Eg: Primary Care, Aged Care, Veterinary, Radiology, Pathology etc.
Why Join Us?
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Supportive and inclusive company culture
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Birthday leave to celebrate your day
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3 wellness leave days annually to recharge and focus on your well-being
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Access to novated leasing and exclusive employee discounts through Flare
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Salary Continuous Insurance
Our Commitment to Inclusion & Diversity
At Owens & Minor, we believe in fostering a diverse and inclusive workplace where everyone feels valued and empowered. We welcome applicants from all backgrounds and are committed to providing equal opportunities for growth and development.
Ready to make an impact? Apply now and be part of a company thatโs shaping the future of healthcare!