Communication and Marketing Manager

• Develop and implement MAKE’s annual communications and marketing plan, budget, campaign calendar and content calendar.

• Work closely with strategic business unit leads to translate priorities into clear target audiences, messages, campaigns and calls to action.

• Plan and deliver integrated organic and paid campaigns that generate measurable registrations, enquiries, applications, attendance and footfall.

• Manage MAKE’s website content, social media platforms, newsletters, digital listings and other approved communication channels.

• Write, edit and proofread engaging Arabic and English content for campaigns, social media, web pages, newsletters, announcements, profiles, invitations and press materials.

• Capture and coordinate photography, short-form videos, interviews and live coverage featuring members, projects, products, programmes, partners and community impact.

• Lead PR activities, media relations, press releases and proactive opportunities that strengthen MAKE’s reputation.

• Maintain the company’s brand standards and oversee the workflow of the Brand and Communications Designer and external creative suppliers.

• Manage relationships with designers, photographers, videographers, agencies, printers and other suppliers, ensuring quality and timely delivery.

• Establish campaign and channel KPIs, analyse performance, report practical insights and improve future campaigns and marketing expenditure.

• Maintain organised and accessible archives of approved content, campaign assets, media coverage and brand collateral.

Desired Candidate Profile

• Qualifications and Experience

  • Bachelor’s degree in Communications, Marketing, Business or a related discipline.

  • Minimum of five years of relevant communications and marketing experience.

  • At least two years of experience coordinating campaigns, suppliers, budgets or team members.

  • Demonstrated experience personally delivering integrated campaigns and content that generated measurable audience action - not only strategy, ideation or agency management.

  • Strong portfolio covering campaigns, copywriting, social content, storytelling, digital marketing, PR or brand-related work.

  • Experience within culture, creative practice, design, education, innovation, entrepreneurship, makerspaces, community-facing venues or experience-led services is advantageous.

  Knowledge and Skills

  • Excellent Arabic and English communication, copywriting, editing and proofreading skills.

  • Strong knowledge of campaign planning, audience segmentation, content strategy, channel selection, conversion journeys and marketing measurement.

  • Hands-on experience with social media, website content management, email marketing, digital advertising, analytics, SEO fundamentals and online business listings.

  • Ability to produce effective day-to-day photography and video content using a smartphone and practical editing tools.

  • Familiarity with Canva, CapCut, Adobe Creative Cloud or similar creative tools is advantageous.

  • Experience in media relations, press writing, interview preparation, reputation management and stakeholder communications.

  • Strong project management, prioritisation, budgeting, supplier coordination and quality-control skills.

  • Ability to manage multiple departmental priorities, meet deadlines and respond quickly to live activities while maintaining accuracy.

  • Strategic, organised and commercially aware, with a practical and delivery-focused working style.