
Data Research Analyst ( Growth Analyst)
YOFC
Job description
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Own Growth analytics end-to-end as the senior data partner to the paid-UA team.
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Build and own LTV, ROAS, CAC, and payback models.
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Analyze multi-million-dollar UA budgets across Meta, Google, TikTok, AppLovin, and other channels.
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Build and maintain data models and pipelines for UA analytics.
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Create warehouse models, dbt-style transformations, and self-serve dashboards.
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Design and analyze A/B tests, geo-lift, and incrementality studies.
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Build attribution and marketing-mix measurement.
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Analyze acquisition, activation, subscription, and retention funnels.
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Translate analytics into recommendations for Growth and Product leadership.
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Define KPIs, tracking standards, and data-quality processes.
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Partner with Product to maintain consistent metrics and sources of truth.
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Expert SQL
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Strong Python or R
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dbt / dbt-style transformations
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Data warehouse modeling
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Data pipelines
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LTV / ROAS / CAC modeling
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Incrementality testing
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Experimentation / A/B testing
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Causal inference
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Mobile attribution / MMPs
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Adjust / AppsFlyer
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Paid UA analytics
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Looker, Tableau, Mode, or similar BI tools
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Marketing / Growth analytics
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Experience in consumer apps
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Mobile gaming experience
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Subscription business experience
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High-growth / startup experience
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Experience with marketing-mix measurement
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Experience working with Product analytics