Digital Marketing Manager

Description

We are looking for an experienced and results-driven

Digital Marketing Manager

to lead the development and execution of digital marketing strategies for Soholat and its clients. The ideal candidate will have strong agency experience, a deep understanding of the Saudi market, and the ability to manage multiple campaigns, clients, and digital channels simultaneously.

Key Responsibilities

• Develop and execute comprehensive

  digital marketing strategies

  aligned with client objectives and business goals.

• Lead and manage campaigns across

  Google Ads, Meta Ads, Snapchat, TikTok, LinkedIn, X, and other relevant digital platforms

  .

• Oversee

  performance marketing

  , including campaign setup, optimization, budget allocation, and ROI/ROAS analysis.

• Develop strategies for

  lead generation, customer acquisition, brand awareness, and conversion optimization

  .

• Manage SEO, SEM, social media, content marketing, email marketing, and other digital channels.

• Monitor campaign performance and analyze key metrics, including

  CPA, CPL, CAC, CTR, conversion rates, ROAS, and customer acquisition performance

  .

• Prepare and present regular performance reports and strategic recommendations to clients and internal stakeholders.

• Manage multiple client accounts and ensure campaigns are delivered on time and within budget.

• Collaborate closely with creative, content, design, social media, and account management teams.

• Stay up to date with digital marketing trends, platform updates, consumer behavior, and emerging opportunities in the

  Saudi and GCC markets

  .

• Identify opportunities to improve campaign performance and scale successful strategies.

• Support client pitches, proposals, and the development of digital marketing strategies for new business opportunities.

• Lead, mentor, and support junior digital marketing and performance marketing team members.

Requirements

• Bachelor's degree in

  Marketing, Digital Marketing, Business, or a related field

  .

• 8+ years of experience

  in digital marketing, preferably within a

  marketing or advertising agency

  .

• Proven experience managing

  multiple client accounts and digital campaigns simultaneously

  .

• Strong hands-on experience with paid media platforms, including

  Google Ads and Meta Ads

  ; experience with Snapchat and TikTok Ads is highly preferred.

• Strong knowledge of

  SEO, SEM, social media marketing, content strategy, and conversion optimization

  .

• Experience using analytics and reporting tools such as

  Google Analytics, Looker Studio, and platform reporting dashboards

  .

• Strong understanding of digital marketing KPIs, attribution, funnel optimization, and performance analysis.

• Excellent communication and presentation skills in

  Arabic and English

  .

• Strong knowledge of the

  Saudi market, consumer behavior, and digital landscape

  is highly preferred.

• Ability to manage budgets, priorities, deadlines, and multiple projects in a fast-paced agency environment.

Preferred Qualifications

• Experience working with

  Saudi or GCC-based brands

  .

• Delt with large campaign amounts.

• Relevant certifications in Google Ads, Google Analytics, Meta, or other digital marketing platforms.

• Experience in

  e-commerce, lead generation, or growth marketing

  .

• Previous experience managing or mentoring a digital marketing team.