Digital Marketing Manager

Job Title:

Performance Marketing Manager (Digital Marketing)

Reports to:

CEO / Founder

Location:

Dubai, UAE

Role Summary

We are looking for a hands-on Performance Marketing Manager to own paid lead generation across Google and Meta. You will build and run campaigns yourself, take full accountability for cost-per-lead and lead quality, and shape the digital strategy that supports our sales pipeline. Real estate experience is strongly preferred.

Key Responsibilities

• Performance Strategy & Channel Roadmap:

  Own the paid lead generation strategy, including channel mix, budget allocation, testing pipeline, and execution standards, aligned with business and sales targets.

• Google Ads Management:

  Plan, launch, and optimize Search, Performance Max, Display, and YouTube campaigns, including keyword strategy, bidding, ad copy, and negative keyword management.

• Meta Ads Management:

  Build and scale Facebook and Instagram campaigns, including lead forms, audience targeting, lookalikes, retargeting, and creative testing.

• Lead Quality & Funnel Optimization:

  Work with the sales team to improve lead quality, not just volume, by tracking leads through to qualification and closure and refining targeting accordingly.

• Landing Pages & Website:

  Brief and collaborate with design and web teams to build high-converting landing pages and improve user experience.

• SEO/SEM Oversight:

  Support search visibility and ensure organic and paid efforts work together.

• Email & Social Support:

  Support email nurture flows and social media activity where they feed the lead funnel.

• Analytics & Reporting:

  Monitor KPIs (CPL, CTR, CPA, ROAS, lead-to-deal conversion) and deliver clear weekly and monthly reports with actionable insights.

• Budget Management:

  Manage monthly ad spend, pace budgets effectively, and maximize ROI.

• Market Awareness:

  Stay current on platform updates, algorithm changes, and Dubai property market trends.

Requirements

• 4+ years in performance marketing, preferably in real estate, property, or high-ticket B2C

• Proven, hands-on expertise in Google Ads and Meta Ads Manager

• Experience independently managing significant monthly ad budgets

• Experience working with CRMs

• Able to execute solo, with hands-on campaign management at the core of the role

• Excellent communication skills for reporting to leadership and aligning with the sales team

Preferred

• Experience in real estate (off-plan, luxury, or investor audiences)

• Google Ads and Meta Blueprint certifications