Digital Marketing Manager

About the job

Location: KSA | Onsite | Full-Time

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This role is intended for a genuinely senior professional with a strong record in Performance Marketing, Growth, Customer Acquisition, Analytics, Tracking, and Digital Platform Marketing.

A critical requirement is previous hands-on experience marketing and growing well-known digital platforms, applications, marketplaces, SaaS businesses, or large-scale online services.

Candidates with proven experience in FinTech, investment platforms, banking, crowdfunding, financial services, or major financial digital platforms will be strongly preferred.

This position is not suitable for candidates whose experience is mainly limited to social media management, content posting, boosting posts, or small-to-medium advertising campaigns.

We are looking for someone who has personally owned marketing performance and can demonstrate measurable results.

Core Requirements

Candidates must have a proven and verifiable track record of directly planning, managing, optimizing, and scaling major digital marketing campaigns.

Candidates shortlisted for advanced interview stages may be required to provide evidence of previous work, including:

Real marketing case studies.

Names of platforms, brands, or major projects worked on.

The candidate’s exact role and responsibilities.

Advertising channels used.

Approximate advertising budget ranges managed.

Main campaign KPIs.

Actual measurable results.

Dashboards, reports, screenshots, campaign extracts, or other supporting evidence.

Project, platform, or campaign references where available.

Professional references where required.

Confidential information belonging to previous employers or clients may of course be anonymized.

However, general claims without verifiable evidence will not be considered sufficient.

Key Responsibilities

Developing and executing the overall Digital Marketing & Growth Strategy.

Building a scalable customer acquisition strategy.

Managing large-scale paid media campaigns.

Managing and allocating significant digital advertising budgets.

Building full-funnel strategies covering Awareness, Acquisition, Conversion, Retention, and Reactivation.

Developing audience segmentation, targeting, and retargeting strategies.

Designing and optimizing conversion funnels.

Improving CAC, CPA, CPL, ROAS, Conversion Rate, and other key performance metrics.

Continuously analyzing campaign performance and making data-driven decisions.

Running structured A/B testing across creatives, audiences, offers, landing pages, and funnels.

Developing advanced remarketing and retargeting strategies.

Working closely with Product, Technology, Business, Sales, and Design teams.

Managing agencies, freelancers, vendors, or marketing team members when required.

Building executive-level marketing dashboards and reports.

Forecasting advertising budgets, acquisition volumes, and expected marketing performance.

Identifying new growth opportunities and testing new acquisition channels.

Paid Media Expertise

Candidates should have strong hands-on experience across most, preferably all, major advertising platforms, including:

Google Ads.

Google Search.

Google Display.

Performance Max.

YouTube Ads.

Meta Ads – Facebook & Instagram.

LinkedIn Ads.

TikTok Ads.

Snapchat Ads.

X / Twitter Ads.

App Acquisition Campaigns where applicable.

We are not looking for a manager who depends completely on agencies.

The successful candidate must have sufficient hands-on technical expertise to enter the advertising platforms directly, evaluate campaign structures, analyze performance, detect problems, and challenge agencies or team members when necessary.

Tracking & Analytics - Advanced Level Required

Strong technical tracking knowledge is a major requirement.

Candidates should have advanced experience with:

Google Tag Manager – GTM.

Google Analytics 4 – GA4.

Conversion Tracking.

Pixels & Events.

Custom Events.

Data Layer.

UTM Governance.

Cross-Domain Tracking.

Funnel Tracking.

Attribution.

Conversion APIs.

Meta Pixel / CAPI.

Tracking Debugging & Troubleshooting.

The candidate should also be capable of working closely with development teams to define and implement a proper tracking architecture.

Experience with Server-Side Tracking and Server-Side GTM will be considered a major advantage.

Performance & Growth Expertise

Candidates must be highly comfortable working with and optimizing metrics such as:

CAC / CPA / CPL / CPC / CPM / CTR / CVR / ROAS / ROI / LTV / Retention / Churn / Funnel Conversion Rates

The successful candidate must be able to explain why these metrics change and convert performance data into clear business and marketing decisions.

Digital Platform Experience - Mandatory

Traditional marketing experience alone is not sufficient.

Candidates must have direct experience marketing and growing a real digital platform such as:

FinTech Platform.

Investment Platform.

Banking or Digital Financial Platform.

Crowdfunding Platform.

Marketplace.

Large E-commerce Platform.

SaaS Platform.

High-traffic Mobile Application.

Digital Service Platform.

Previous experience in FinTech, Investment, Banking, Financial Services, or Financial Technology will be a very strong advantage.

We are looking for someone who:

Is genuinely senior, not senior only by job title.

Has extensive professional Digital Marketing experience.

Has personally managed significant advertising budgets.

Has participated in real scaling of a digital platform or product.

Is strongly data-driven.

Can defend marketing decisions using numbers and evidence.

Combines strategic thinking with hands-on execution.

Understands the relationship between Marketing, Product, Data, and Technology.

Has strong Attribution and Tracking expertise.

Can independently audit poor agency or campaign performance.

Has experience managing marketing teams, agencies, or vendors.

Can take full ownership of marketing results.

Can prepare executive-level reporting for senior management.

Has strong analytical and problem-solving skills.

Can work independently in a fast-moving, performance-focused environment.

Important Application Requirement

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Please do not submit a generic CV containing only job titles and general responsibilities.

Where possible, your CV or portfolio should clearly demonstrate:

Platform / Brand → Your Role → Campaign Size → Channels → Budget Range → KPIs → Results

We are significantly more interested in real numbers, measurable results, and major projects than impressive job titles.

Shortlisted candidates may be asked to present a detailed real-life marketing case study while removing or anonymizing any confidential information.