Job description

Product/Brand Management (P&L/Revenue Accountability) work is focused on driving branding/marketing strategies that result in successful products/brands including: Managing the product/brand P&L (e.g., budgeting, expenditures, profitability, ROI etc.). Analyzing potential markets, competitor positioning, and customer buying patterns to project demand/profitability for potential products, key product features/requirements, favorable timing for product launch, etc.. Partnering with product development and marketing teams to ensure that customer needs for each targeted segment are incorporated into product design, branding, and marketing approaches. Developing product commercialization strategies (e.g., pricing, licensing, distribution etc.). Analyzing product/brand performance and customer feedback as input to product enhancements. May involve new product launch A Professional 3 applies advanced knowledge of job area typically obtained through advanced education and work experience. Responsibilities typically include: Managing projects / processes, working independently with limited supervision.. Coaching and reviewing the work of lower level professionals.. Problems faced are difficult and sometimes complex.