Graphic designer Cum Social Media Specialist

• Develop and execute visually compelling graphics for social media platforms, ensuring brand consistency across all channels.

• Create engaging short-form video content and animations for social media campaigns, optimizing for platform-specific formats.

• Manage and schedule social media content calendars, ensuring a consistent and timely flow of posts across platforms like Instagram, Facebook, LinkedIn, and Twitter.

• Monitor social media trends and analytics to identify opportunities for content optimization and campaign improvement.

• Design eye-catching ad creatives for paid social media campaigns, with a focus on driving engagement and conversions.

• Collaborate with marketing and content teams to translate campaign objectives into impactful visual assets.

• Maintain and evolve brand guidelines for digital platforms, ensuring all visual output aligns with brand identity.

• Engage with online communities by responding to comments and messages, fostering positive brand perception.

• Source and edit high-quality imagery and video assets for social media use, maintaining a cohesive visual aesthetic.

• Analyze campaign performance data to provide insights and recommendations for future graphic and social media strategies.

Desired Candidate Profile

• Bachelor's degree in Graphic Design, Marketing, Communications, or a related field.

• Minimum of 3-5 years of proven experience in graphic design and social media management.

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and social media management tools (e.g., Hootsuite, Buffer, Sprout Social).

• Demonstrated ability to create captivating visual content, including graphics, animations, and short videos.

• Strong understanding of social media platforms, their algorithms, and best practices for engagement.

• Excellent communication and collaboration skills, with the ability to work effectively in a team environment.

• Creative and innovative mindset with a keen eye for detail and aesthetics.

• Ability to multitask, prioritize, and manage time effectively in a fast-paced environment.

• Experience with content creation for paid social media advertising campaigns.

• Portfolio showcasing a strong range of graphic design and social media campaign work.