Home Segment Marketing Manager

Lead on delivery of the marketing roadmap with impeccable go to market execution involving cross-functional teams. With rigorous commercial understanding of acquisition triggers, usage behaviours, revenue & margin of the value seekers base – fully accountable to take necessary immediate actions to utilize an emerging marketing opportunity or clear a foreseen risk.

Monitor churn trends and drivers of the customer segment, working cross-functionally to design and optimize retention offers, customer engagement initiatives, and proactive save actions.

Manage and ensure to come up with end-to-end marketing roadmap composed of ATL & BTL campaigns, new portfolios and tariffs, and customer experience differentiators

Manage performance of the customer segment in specific and the overall consumer business in general using thorough analytical skills and maintaining/creating performance reports and dashboards.

Responsible for the NPS and satisfaction results of the customer segment – accordingly accountable for designing and implementing plans (short term or long term) to rectify a NPS position if needed.

Manage Home product portfolio and Lifecyle for Fibre, 5G and 4G products, including proposition design, approvals, GTM implementation, performance monitoring and proposition improvement.

Provide timely and adequate management reporting to ensure that the core metrics scorecard is visible, and performance is in line. Perform any additional project, task or activities assigned/delegated by the Line Manager.

Bachelor’s degree in marketing or equivalent

Senior marketer with 10 years of relevant and in-depth experience in bringing to life major commercial campaigns.

In-depth experience in influencing cross-functionally against the delivery of a go-to-market plan.

Marketing experience with strong communication and senior management handling experience.

Must have experience in stakeholder management

Must have Analytical skills - manage & understand large sets of data.