(Junior) Marketing Manager

The job description is referenced here to make sure you are aligned with Hyder Paving’s goals & objectives of becoming a highway paving company by 2030.

The role of the Marketing Manager is crucial in driving awareness, attention & leads to the business.

Objectives of the Role:

• Daily control & measurement of critical Data like Leads, Views, Marketing Material Production.

• Track, measure, evaluate & report on progress toward achieving marketing targets while voicing concerns when appropriate.

• Monitor Social Media Presence & Trends. Focus on Facebook Ads Manager.

• including surveys identifying our most profitable customer personas, most profitable social media channels & content to drive qualified & profitable leads.

• & other huge construction companies to find out what we can implement in our Marketing Strategy.

• Present weekly numbers to the executive team & present next steps to move towards targets.

Competencies of the Role:

• Ability to follow direction & best practices.

• Well-Organized & able to work independently.

• Curious & open minded.

• Adaptability to different ideas & concepts that go against the “norm”.

• Eagerness to read & watch marketing material related to your job position to reference in daily operations.

• Able to communicate with the Sales Team on Marketing/Sales related topics.

Specific Metrics of the Role:

• Tracked Revenue hits Target Month by Month from specific Marketing Channels (Incentivized)

• Total Number of Eyeballs, Leads & Attention on the company (Incentivized)

• Daily Marketing Report by 10am (Incentivized)

Not incentivized but metrics tracked:

• Number of total Leads

• Number of total closed Deals from Marketing

• Number of new creatives on Advertisement Channel

• Return on Ad Spent

• Gross Profit : CAC (Cost Per Acquisition)

Pay: $20.00 per hour

Expected hours: 30.0 – 50.0 per week

Work Location: In person