Lead Product Manager (Member Experience, Alma)

• Drive the product strategy and execution for top-of-funnel member growth, focusing on net-new client acquisition and activation

• Partner closely with Growth Marketing to build and enable a continuous flywheel of testing and iteration across marketing and product.Manage and build the marketing technology (martech) stack to support scalable, data-driven acquisition campaigns in an AI-first way

• Design and enhance core marketplace and directory surfaces to help users seamlessly find care through organic, partnership, and paid channels quickly.Build a disciplined learning loop that identifies root causes and uses experimentation to adapt future behavior based on validated insights

• Utilize AI tools to rapidly prototype, iterate on ideas, and amplify the speed and quality of product execution while augmenting human judgment

• Integrate AI capabilities and features into growth products to directly achieve user acquisition, activation, and conversion goals

• Execute high-velocity A/B tests to improve acquisition and activation metrics across the end-to-end user journey

• Collaborate cross-functionally with Engineering, Design, Data Science, and Marketing to deliver high-impact, conversion-optimized member experiences

• What success looks like:

• Meet or exceed ambitious targets for acquisition, activation, and revenue.Improve conversion metrics from initial discovery through provider selection and care initiation.Increase net-new member activation rates across organic, paid, and partnership channels

• Execute high velocity launches with continuous A/B tests with measurable impact on user acquisition.Improve the integration, speed, and performance of the martech stack to accelerate the product<>marketing flywheel

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available

• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents

• 10 allocated sick days per year

• Flexible paid time off in addition to 12 paid holidays throughout the year

• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge

• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management

• 4-4.5 months of fully paid parental leave

• Spring Health provides team members and their families with sponsored access to Bright Horizons® child care, back-up care, and elder care

• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses

• Our People team benchmarks all salaries using the Radford Global Compensation Database for technology and life sciences industries. Radford benchmarks salaries with 3,589 global firms, 6.5 million employees, and 98 countries across the globe. We do this to ensure all of our team members are paid equally and competitively

• On top of competitive and benchmarked salary, Spring Health offers incentive pay (based on role), and equity that begins vesting as we celebrate your first year with the company!

• Employer sponsored 401(k) match of up to 2% after 90 days of employment

• Flexible work arrangements: 66% of Spring Health team members work fully remote while 33% work in a hybrid model from our New York City offices

• Focus Fridays: no meetings, no distractions, just time for you to get work done

• Focus Weeks: In Spring 2023, we held our first ever Focus Week, we canceled all non-essential meetings, minimized distractions, and you, our team members, to dive into the key work that gets chopped up or deprioritized during the regular day-to-day. We saw a 36% jump in the average energized score after those five days of flow state work and are finalizing a plan for quarterly Focus Weeks for team members

• Up to $1,000 Professional Development Reimbursement per calendar year

• $200 per year donation matching to support your favorite causes- 7+ years of product management experience with a deep focus on growth, experimentation, and top-of-funnel user acquisition

• Comfort navigating ambiguity and making tradeoffs between growth velocity, clinical integrity, and user trust

• Exceptional consumer product mindset with a proven track record of scaling consumer-facing or B2B2C products at scale

• Hands-on experience building and optimizing a martech stack in close partnership with Growth Marketing teams

• Demonstrated experience building seamless search, marketplace, directory, and onboarding user experiences

• Strong experience designing and running experimentation programs (A/B testing, cohort analysis, iterative rollouts)

• Demonstrated ability to influence senior stakeholders and clearly articulate growth strategy, insights, and tradeoffs

• Experience driving with AI across automations, or personalization systems to improve engagement and retention

• Experience working with commercial partnership or payer channels

• Deep analytical fluency, with the ability to construct strong hypotheses, conduct hands-on analyses with data directly, and connect behavioral data to product decisions

• Not sure if you meet every requirement? Research shows that women and people from historically underrepresented communities often hesitate to apply for roles unless they meet every qualification compared to other similarly-qualified candidates

• At Spring Health, we are committed to fostering a workplace where everyone feels valued, empowered, and supported to Thrive. If this role excites you, we encourage you to apply

• Experience in marketplaces