Lifecycle Marketing Manager | Customer Marketing Specialist

🔄 We’re Hiring: Lifecycle Marketing Manager | Customer Marketing Specialist

🕒 Employment Type:

Full-Time

💼 Level:

Mid-Level to Senior

We are seeking a customer-focused Lifecycle Marketing Manager | Customer Marketing Specialist to develop and execute marketing strategies across the entire customer lifecycle. This role focuses on customer acquisition, onboarding, engagement, retention, reactivation, and loyalty, using customer insights, segmentation, personalization, and performance analytics to build stronger long-term customer relationships and drive sustainable business growth.

🎯 Key Responsibilities

• Develop and manage end-to-end customer lifecycle marketing strategies.

• Build customer journeys across acquisition, onboarding, activation, engagement, retention, and reactivation stages.

• Develop personalized marketing programs based on customer behavior, preferences, lifecycle stage, and business value.

• Segment customers using behavioral, demographic, transactional, and engagement data.

• Design targeted campaigns to increase customer activation, engagement, retention, and lifetime value.

• Develop onboarding programs that help new customers understand and adopt products or services.

• Create retention strategies to reduce customer churn and strengthen long-term loyalty.

• Develop re-engagement campaigns for inactive or at-risk customers.

• Design loyalty, rewards, referral, and customer advocacy initiatives where appropriate.

• Manage customer communications across email, SMS, push notifications, in-app messaging, and other relevant channels.

• Develop automated lifecycle campaigns using CRM and marketing automation platforms.

• Create campaign journeys, triggers, workflows, audience rules, and communication schedules.

• Work with Product, Sales, Customer Success, and Support teams to improve customer experiences.

• Analyze customer behavior and identify opportunities for cross-selling, upselling, and product adoption.

• Monitor customer engagement, retention, conversion, churn, repeat purchase, and lifetime-value metrics.

• Develop customer lifecycle dashboards and performance reports for management.

• Conduct A/B tests on messaging, offers, timing, channels, and customer journeys.

• Analyze campaign performance and continuously optimize lifecycle marketing activities.

• Use customer data and behavioral insights to identify opportunities for personalized communication.

• Develop customer personas and lifecycle profiles to support targeted marketing initiatives.

• Coordinate with Content and Creative teams to develop relevant customer-facing communications.

• Ensure messaging remains consistent with brand positioning and customer expectations.

• Work with Data and Analytics teams to improve customer segmentation and marketing measurement.

• Identify customer pain points and opportunities to improve engagement throughout the customer journey.

• Develop campaigns designed to increase product usage, repeat purchases, and customer loyalty.

• Monitor customer feedback, reviews, surveys, and behavioral signals to identify improvement opportunities.

• Support customer research and analyze trends in customer needs and preferences.

• Manage campaign calendars, budgets, timelines, and performance targets.

• Evaluate lifecycle marketing tools and recommend improvements to marketing technology capabilities.

• Establish testing frameworks and best practices for scalable customer marketing programs.

• Present campaign results, customer insights, and strategic recommendations to senior management.

✅ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Data Analytics, Economics, or a related field.

• Proven experience in lifecycle marketing, customer marketing, CRM marketing, retention marketing, or digital marketing.

• Strong understanding of customer lifecycle management and customer journey development.

• Experience designing campaigns across acquisition, onboarding, engagement, retention, and reactivation stages.

• Strong knowledge of customer segmentation and personalization strategies.

• Experience working with CRM and marketing automation platforms.

• Familiarity with tools such as HubSpot, Salesforce, Braze, Klaviyo, Marketo, Iterable, or equivalent platforms is advantageous.

• Experience managing email, SMS, push notification, and in-app marketing campaigns.

• Strong understanding of marketing funnels, conversion rates, retention, churn, and customer lifetime value.

• Experience using analytics platforms and customer data to support marketing decisions.

• Familiarity with Google Analytics, Power BI, Tableau, SQL, or similar analytical tools is beneficial.

• Experience designing and evaluating A/B tests and campaign experiments.

• Strong analytical and problem-solving abilities.

• Ability to translate customer data into actionable marketing strategies.

• Strong copywriting and communication skills.

• Understanding of personalization, behavioral targeting, and marketing automation.

• Experience working with Product, Sales, Customer Success, Data, and Creative teams.

• Strong project management and campaign coordination skills.

• Ability to manage multiple campaigns and priorities simultaneously.

• Strong attention to detail and data accuracy.

• Customer-centric mindset with a strong understanding of user needs and behavior.

• Ability to develop clear performance reports and strategic recommendations.

• Strong presentation and stakeholder-management skills.

• Experience in e-commerce, SaaS, FinTech, subscription businesses, retail, or other customer-focused industries is advantageous.

• Knowledge of loyalty, referral, retention, or customer advocacy programs is beneficial.

• Relevant certifications in CRM, digital marketing, analytics, or marketing automation are advantageous.

🌟 What We Offer

• Competitive salary and comprehensive employee benefits.

• Opportunity to lead strategic customer lifecycle and retention initiatives.

• Exposure to CRM, marketing automation, customer analytics, and personalization technologies.

• Professional development in lifecycle marketing, customer engagement, and growth strategy.

• Opportunities to work closely with Product, Sales, Customer Success, Data, and Creative teams.

• Access to modern marketing technology and customer analytics platforms.

• Training and support for relevant professional certifications.

• Opportunities to design innovative customer engagement and loyalty programs.

• Recognition for measurable improvements in customer engagement and retention.

• • Career progression toward Senior Lifecycle Marketing Manager, CRM Marketing Lead, Customer Marketing Manager, Retention Marketing Manager, or Head of Customer Marketing.