Manager – Digital Marketing

Job Purpose

Plays a critical role in executing corporate marketing strategies and digital initiatives to enhance brand presence, engage stakeholders, and drive business growth across Modon Holding and all Modon segments.

Roles , Responsibilities, Duties

Marketing Support

• Support the implementation of marketing plans across various channels.

• Analyze market trends and competitor activities to identify opportunities.

Digital Marketing

• Manage digital marketing campaigns to increase brand awareness and engagement.

• Optimize digital channels (website, social media, email) to drive traffic and conversions.

• Analyze digital metrics and provide insights for continuous improvement.

Content Development

• Lead in creating content for digital and traditional marketing channels.

• Ensure content is consistent with brand guidelines and messaging.

• Coordinate with internal teams and agencies to develop compelling content.

Campaign Planning and Execution

• Assist in planning and executing marketing campaigns across multiple platforms.

• Coordinate with creative and media agencies to deliver campaigns on time and within budget.

• Monitor campaign performance and adjust strategies as needed.

Stakeholder Engagement

• Support in managing relationships with key stakeholders, including media and partners.

• Assist in developing communication strategies to engage and inform stakeholders.

• Coordinate responses to stakeholder inquiries and issues.

Market Research and Analysis

• Assist in conducting market research and competitive analysis to identify trends and opportunities.

• Utilize data-driven insights to inform marketing strategies and decision-making.

• Prepare reports and presentations on market research findings.

Performance Measurement and Reporting

• Support in the development of KPIs and metrics to measure the effectiveness of marketing activities.

• Work with Performance Marketing Associate to prepare regular reports on marketing performance and ROI.

• Provide recommendations for optimizing marketing strategies based on data analysis.

Qualification:

• A bachelor’s degree in marketing, communications, business administration, or a related field.

• Master of Business Administration (MBA) in marketing or digital marketing is preferred.

Experience:

• At least 7-10 years of experience in marketing and digital roles.

Competencies:

• Strong understanding of marketing principles and best practice.

• Proficiency in digital marketing tools and platforms.

• Ability to analyze data and make data-driven decisions.

• Capable of generating innovative ideas and solutions.

• Experience in managing multiple projects and deadlines.

• Excellent written and verbal communication skills.

• Ability to work effectively in a team environment.

• Flexibility to adapt to changing priorities and market conditions.

• Strong attention to detail and accuracy in work.

• Focus on achieving measurable marketing outcomes.