Marketing & Communications Manager

1. Role purpose

Lead and deliver Marketing & Communications for CERT, translating business and academies priorities into integrated plans, campaigns and communications. The role combines hands-on execution with team leadership, ensuring timely delivery, stakeholder coordination, brand consistency and measurable performance.

2. Key responsibilities

• Marketing planning & campaigns:

  Develop and execute the annual Marketing & Communications plan and calendar; manage academies and programmes campaigns informed by audience and market insights.

• Communications & content:

  Lead internal and external communications, including websites and social media content, newsletters, announcements, press releases and key corporate materials; coordinate media activity through approved channels.

• Brand & creative delivery:

  Oversee brochures, catalogues, presentations and campaign materials, applying approved messaging and brand standards.

• Events, partnerships & engagement:

  Manage communications and marketing for events, exhibitions, partnerships, sponsorships, CSR activities and stakeholder engagement; support crisis communications as required.

• Team & stakeholder management:

  Direct specialist team members, coordinate with academies and business functions, manage requests and approvals, and contribute directly to delivery.

• Budget, performance & governance:

  Manage approved Marketing & Communications budgets, monitor results, report to the CEO and comply with Capital H functional standards and approval requirements.

3. Hiring justification

• Dedicated capacity is needed to manage growing requirements across academies, campaigns, communications, events and Business Development support.

• The small-team model requires a lead who can manage priorities and specialist resources while also producing and delivering work directly.

• An entity-level owner will improve accountability and delivery while allowing Capital H Marcomms Head to focus on group-level governance, standards and oversight.

4. Minimum qualifications & experience

• Bachelor’s degree in Marketing, Communications, Business Administration or a related field, or equivalent professional experience.

• Proven experience in planning and delivering integrated marketing campaigns, corporate communications, digital channels and content development.

• Demonstrated ability to lead teams, manage multiple priorities and coordinate effectively with senior management and stakeholders.

• Strong English communication, writing and editing skills; Arabic proficiency is an advantage.