Marketing & Content Manager

About Musson

Musson is an Australian fine jewellery house known for exceptional craftsmanship, distinctive design and highly personal client experiences.

With the opening of our new boutiques at the Queen Victoria Building and Chatswood Chase, we have completed an important evolution of the Musson brand. Our next chapter is focused on telling our story to a wider audience, building brand recognition and creating compelling reasons for new and existing clients to engage with Musson.

From rare gemstones and initial design concepts to the craftsmanship within our QVB Workshop, finished pieces, new collections and the experiences within our boutiques, there is a rich story behind what we create.

We are seeking a creative Marketing & Content Manager to turn these stories into original content and integrated campaigns across digital, social, client events and in-store activations.

About the Role

This is a hands-on creative marketing role with content creation at its core.

Working to the Musson marketing calendar, you will develop and deliver campaigns around jewellery launches, brand stories, seasonal activity and key retail periods, bringing them to life across social media, EDM, website, paid media and our boutiques.

A central part of the role is documenting the creation of Musson jewellery, from initial concepts, gemstones and design through to the craftsmanship of our Workshop and the finished piece. You will personally create photography, short-form video and written content, building a strong and consistent flow of original material that tells the Musson story.

You will also coordinate client events and in-store activations, prepare internal campaign communications and work with external event partners and specialist agencies to deliver each campaign.

Key Responsibilities

Content, Campaigns & Activations

• Develop integrated campaign, event and activation concepts.

• Personally photograph jewellery, craftsmanship, boutique activity and events.

• Film and edit Reels and other short-form video content.

• Document jewellery from initial concept and design through to its creation in the Workshop.

• Write campaign, social media, EDM and website copy.

• Coordinate in-store activations and client events from concept through to delivery.

• Prepare campaign briefs, internal staff communications, timelines and run sheets.

• Coordinate external event partners including caterers, florists, printers, AV providers, hire companies and installers.

Social Media, EDM & Website Content

• Plan and maintain the social media and EDM calendars.

• Schedule and publish approved social media content.

• Manage day-to-day community engagement.

• Develop EDM concepts, copy and imagery and coordinate campaign sends.

• Prepare campaign imagery, copy and editorial content for the website.

• Maintain an organised library of approved marketing assets.

Agencies & Reporting

• Prepare paid media briefs, creative assets and copy for external agencies.

• Review campaign results and provide creative feedback.

• Coordinate specialist photographers, videographers, PR support and other external partners when required.

• Prepare monthly reporting across campaigns, social media, EDMs, paid media and activations.

• Apply performance insights to future campaign planning.

About You

We are looking for someone who combines strong marketing capability with the confidence and creative skills to make content themselves.

You will bring:

• Three to five years’ experience in marketing, content, social media or brand activations.

• A strong portfolio of photography, video and campaign content you have personally created.

• Experience photographing jewellery, detailed products or luxury goods.

• Practical short-form video filming and editing skills.

• Strong copywriting and visual storytelling ability.

• Experience coordinating campaigns, events or in-store activations.

• Strong project management and organisational skills.

• Confidence preparing briefs, presentations, staff communications and run sheets.

• An understanding of premium or luxury brand presentation.

• Experience in jewellery, fashion, beauty, interiors, hospitality or another design-led consumer brand would be highly regarded.

Why Join Musson Now?

Musson is entering an exciting new phase. With our rebrand complete and two new boutiques now open at the QVB and Chatswood Chase, the foundations are in place for the next stage of growth.

This role will be based in our dedicated office within the QVB boutique, with direct access to our jewellery, gemstones and Workshop. You will play an important role in shaping how Musson is seen and discovered by a wider audience, with an exceptional source of original content close at hand.

For a creative marketer, it is an opportunity to build brand recognition through original content and campaigns developed from inside the business.

Applicants should submit a CV and portfolio demonstrating photography, video, social media and campaign work.