Marketing Communications Manager

Marketing & Communications Manager - 6 Month Contract

As the demand for reliable travel insurance soars, the opportunity to join a multi-award-winning global provider has never been more exciting. With a game-changing value proposition unlike anything else in the Australian market, we’re not just raising the bar—we’re redefining the industry.

• New North Sydney office with amazing views

• Incredible company culture

• Competitive Salary + Super

• 40% off Travel Insurance – for you and your family

• Employee experience program

• Birthday leave and much more!

The opportunity

This is a 6-monthmaternity leave contract offering a rare chance to step into a senior, hands-on marketing role with real ownership, influence and visibility.

As Marketing & Communications Manager, you’ll play a critical role in shaping how  PassportCard shows up in the Australian market—bringing our category-changing brand to life across the full customer journey. Reporting to the Head of Marketing, you’ll lead brand execution, content, lifecycle marketing and owned channels, working closely with internal teams and agency partners to drive growth, engagement and commercial results.

You’ll be set up for success from day one, with a thorough handover, clear priorities and support.

Who we are

PassportCard is the world’s first and only travel insurance with instant payouts for common claims – on the spot, when our customer really needs it.

That’s what makes Passport Card different.

PassportCard Australia offers a rare opportunity for our employees to be part of an established organisation with strong international foundations, that is creating something unique and innovative in the Australian travel insurance market.

This translates into a dynamic and fun work environment where highly motivated, creative and driven people come together to make a difference, shape the organisation and make an impact.

Starting from the very top, we foster a culture of leadership, empowering staff and making a positive difference in people’s lives through our presence. We are there when customers need us most.

We genuinely believe in our unique products and what we do and are so proud to be game changers, eradicating the current limitations and revolutionising the Australian travel insurance industry.

About the Role

The Marketing & Communications Manager is responsible for driving customer, commercial, and brand success for PassportCard. Reporting to the Head of Marketing, this role leads brand execution, content, lifecycle marketing and owned channels, bringing the PassportCard brand to life across the customer journey and supporting sustainable business growth.

Key Responsibilities

Lifecycle Marketing & Braze

• Work with internal and external stakeholders to plan and implement the Braze platform across the various customer touchpoints with a focus on marketing automation to deliver timely, relevant and personalised messaging across email and owned channels.

• Drive strategies and initiatives that improve retention, repeat purchase and customer lifetime value. Develop loyalty-focused communications that deepen engagement, trust and advocacy throughout the customer journey.

Brand & Owned Channels

• Partner with the Head of Marketing to deliver the marketing strategy that drives direct purchases and builds brand awareness across the website, social media, influencers, SEO, email and PR.

• Manage social media channels and the content calendar, managing the Marketing Coordinator to produce content and creating content directly where required.

• Lead end-to-end management of influencer campaigns with agency support, from strategy and partner selection through to briefing, content creation, execution and performance evaluation, ensuring all activity authentically amplifies the PassportCard brand and supports awareness, engagement and loyalty.

Creative & Campaign Execution

• Partner with the Head of Growth and paid media agency to ensure paid channels (SEM, social, and video) are supported by high-performing, channel-appropriate creative, using a continuous test-and-learn approach.

• Brief and manage creative agencies to create assets for campaigns, ensuring that they are on brand and legally compliant.

• Regularly analyse campaign data to assess creative performance, optimise in-market activity and inform future creative briefs.

• Ensure the PassportCard brand is consistent with brand and digital guidelines, and compliant with relevant regulations, across all activity.

Website & Content

• Manage WordPress website updates, landing page creation and ongoing UX improvements.

• Optimise the website for discoverability and lead the delivery of a content plan that grows organic and earned traffic, with experience in LLM optimisation considered a strong advantage.

• Provide the Head of Growth with design direction and copy for the sales website.

Other Responsibilities

• Manage a part-time Marketing Coordinator.

• Assisting with marketing reports with insights and summaries presented to management to make strategic improvements for business optimization.

• Ensure legal and compliance adherence: Work closely with legal and compliance teams for timely sign-off on all marketing materials.

About you

Your experience and skills

• A proactive self-starter with a strong sense of ownership and initiative, comfortable working in a small, ambitious team.

• Experience working in a marketing role in financial services or a similar regulated environment

• Demonstrated experience managing Braze or similar marketing automation platforms, with the ability to act as the subject matter expert for the Australian business.

• Strong copywriting skills with a clear understanding of brand voice and tone.

• A strong creative eye with the ability to collaborate effectively with designers to bring ideas to life.

• Experience managing social media platforms and creating content for social channels.

• Demonstrated experience driving results across digital marketing channels including influencers, paid search, SEO, paid social, display, email, and onsite conversion rate optimisation.

• Strong communication skills (written and verbal), excellent organisational capability and attention to detail.

• Experience using Google Ads, Meta Business Manager and TikTok Business Manager to analyse performance and report on results.

• Ability to liaise and build relationships at all levels, particularly with senior stakeholders and agencies.

• Experience using WordPress or a similar CMS to make website updates.

Your Qualifications

• Tertiary qualifications in Marketing would be highly regarded.

Job Type: Contract

Pay: $120,000.00 – $130,000.00 per year

Benefits:

• Employee discount

• Free drinks

• Free food

Application Question(s):

• What is your expected annual base salary?

• Notice period?

• Do you have experience creating automated email journeys?

• What makes you the best person for this role?

Work Location: In person