Marketing Manager | Arabic Speaker

Job Title:

Marketing Manager

Company:

Property Shop Investment (PSI)

Location:

Abu Dhabi, UAE

Employment Type:

Full-Time

About the Role

PSI is looking for an experienced Marketing Manager to lead the company's overall marketing strategy — spanning brand positioning, digital and traditional campaigns, content, and market presence across Abu Dhabi, Dubai, and international audiences. This role owns the marketing function end-to-end: setting strategy, managing budgets, leading a team, and ensuring marketing initiatives translate into measurable business outcomes, including lead generation and revenue contribution — not just brand visibility.

Key Responsibilities

• Develop and execute PSI's overall marketing strategy across brand, digital, and offline channels

• Own the marketing budget and be accountable for ROI, CAC, and lead-to-revenue performance, not just reach or engagement metrics

• Lead, mentor, and manage the marketing team (digital marketing, content, design, videography, etc.)

• Oversee brand consistency across all channels, campaigns, and market touchpoints (UAE and international)

• Plan and execute property launches, campaigns, and marketing initiatives in coordination with Sales and Leadership

• Manage relationships with agencies, media partners, and vendors

• Analyze campaign performance and market trends, presenting insights and recommendations to leadership

• Oversee digital presence, including website, social media, SEO/AEO/GEO, and paid media strategy in partnership with the digital marketing team

• Ensure marketing initiatives align with sales targets and overall business goals

• Stay current on real estate market trends, competitor activity, and regulatory considerations (ADREC, RERA/DLD, etc.) relevant to campaign messaging

Requirements

• Bachelor's degree in Marketing, Business, or related field (Master's is a plus)

• 7+ years of marketing experience, with at least 2–3 years in a managerial/leadership capacity

• Proven experience managing multi-channel marketing strategy and budgets

• Strong understanding of both brand marketing and performance/digital marketing

• Real estate industry experience strongly preferred, ideally in the UAE market

• Experience managing and developing a team

• Strong analytical skills — comfortable with CAC, ROI, and lead-to-conversion metrics, not just campaign-level metrics

• Excellent written and verbal English (Arabic is a plus)

• Strong stakeholder management skills, including C-level reporting