Marketing Manager

TITLE:

Marketing Manager

REPORTING TO:

Head of Operations

LOCATION:

KSA

Position Purpose

At BOUNCE our mission is to Inspire Progression, Self Expression through Human Connection. We do this with our brand BOUNCE. We want our brand to be loved as regular destinations for freestyle fun, progression and development and we’re looking for the right Marketing Manager in KSA

to be the engine behind how BOUNCE shows up in the Saudi market.

You’ll own local social media platforms, campaign execution, events, partnerships, and on-the-ground marketing delivery, ensuring every activation feels relevant, energetic, and unmistakably BOUNCE.

This is a hands-on role for someone who thrives in fast-moving environments, loves seeing ideas come to life, and wants real ownership. If this is you, keep reading!

Company Vision

PASSIONATE AND TALENTED PEOPLE LEADING THE FREE-JUMPING

REVOLUTION, DELIVERING AN AWESOME CUSTOMER EXPERIENCE FUELLED

BY THE EUPHORIC RUSH OF FLIGHT!

BOUNCE is a fast-paced and energetic environment full of smart people who make things happen. The company vision ensures an ongoing commitment to creating:

• A loved and respected international brand

• An awesome culture with exceptional people at every level

• A fresh and evolving multi-sensory experience

• Pumping venues across the world

• A safety record we’re proud of.

• Disciplined and well-managed growth.

Our Values

We have a powerful working culture that fuses passion, connectivity, accountability and evolution of the BOUNCE experience.

These are the BOUNCE values:

·      

Passion

·      You can’t deliver the vibe unless you’re feeling it.

·      Jump around. Make someone’s day. Enjoy yourself.

·      

Unity

·      We’re a team. We jump together and we’re building a revolution together.

·      Talk straight. Talk often. Stay tight.

·      

Accountability

·      We need leadership at every level.

·      Take charge. Solve problems. Make it safe. Make people happy.

·      

Keep it fresh

·      We want to be a loved regular haunt.

·      Encourage & Inspire. Help evolve & vary the experience.

Key accountabilities

Social Media Management:

• Own and grow the organic social media presence of BOUNCE in KSA across TikTok, Instagram and Snapchat, delivering against agreed engagement, awareness and commercial objectives.

• Translate our unmistakable brand TOV across all brand touchpoints in KSA, ensuring cultural nuance where needed.

• Alongside our tribe and in-house creatives, create, write and edit platform-centric content that is on-trend, audience relevant and consistent with the brand and BOUNCE Middle East social handles.

• Stay ahead of social and cultural trends in the market, quickly adapting and innovating content to maximise reach and engagement.

• Adopt and test platform innovations that drive engagement, traffic and revenues (e.g. in-platform bookings).

• Collaborate with Venue and Content teams to produce timely, platform-appropriate content aligned with brand campaigns, events and programmes.

• Own influencer activity end-to-end, including identifying relevant influencers and creators, building relationships, managing visits and tracking results with venue TLs.

• Develop and maintain the social media calendar using Sprout Social, ensuring alignment with UAE social monthly content themes and offers.

• Monitor, analyse and report monthly on social and influencer performance against KPIs, providing learnings and actionable insights.

Local Marketing & Campaign Execution

• Own the local market as brand custodian – ensuring every touchpoint and transcreation is relevant and ladders back up to our core brand platform.

• Own end-to-end execution: identifying opportunities, briefing, planning, coordination, delivery and post-campaign reporting.

• Work with the Content team to adapt global and regional campaigns to suit Saudi audiences, seasons and significant local events.

• Identify and develop local marketing opportunities that can drive awareness, footfall, bookings and revenue.

• Work with the Content team to make required changes on KSA venue pages on the website (Arabic & English).

• Work with the Content team to ensure all customer-facing collateral in-venue is up to date and relevant for local audiences, and be across nuances needed for specific regions.

Events, Activations & Partnerships

·      Lead the planning and execution of special events and activations for BOUNCE KSA that increase brand exposure and drive customer engagement.

·      Lead venue-led events with branding and collateral requirements.

·      Proactively identify and develop local brand partnership opportunities, co-branded events and community activations.

·      Build and maintain relationships with relevant local partners, brands, influencers and communities.

·      Report on post-event results, including relevant awareness, engagement, footfall, bookings or revenue KPIs.

Owned Audience (Database)

• Own the localisation of our Customer Nurturing Series and Referral programmes for BOUNCE in KSA, ensuring content and language are appropriate for the target audience.

• Lead localised execution of tactical campaigns across database segments (e.g. WhatsApp, email marketing) that are effective in driving repeat visitation.

• Monitor and report on campaign performance and identify opportunities to improve results.

Stakeholder & Venue Collaboration

• Act as the marketing bridge between HQ and KSA venues.

• Lead all-venue campaign meetings and ensure clear communication, ownership and follow-through.

• Unblock issues quickly by coordinating across suppliers, teams and stakeholders.

• Work closely with venue and commercial teams to identify local opportunities and support initiatives that drive business results.

Reporting & Insights

• Share monthly market insights packs to keep the broader team informed on market shifts on the ground.

• Host insight sessions with venue guests on an ad hoc basis.

• Prepare campaign briefs, event plans and post-activity reports monthly.

• Conduct market and competitor research to inform smarter marketing decisions.

• Capture learnings and insights to improve future campaigns specific to KSA.

• Track and communicate the commercial impact of marketing activity, including footfall, bookings, revenue, leads and other relevant KPIs.

Supplier & Asset Management

• Manage local suppliers as required (e.g. photographers, agencies and other marketing partners).

• Ensure marketing files and IP are well-organised, accessible and up to date for BOUNCE KSA venues.

• Ensure suppliers and partners deliver against agreed briefs, timelines and quality standards.

Experience & Skills

• 7–10+ years of relevant marketing experience, ideally within a consumer-facing brand.

• Strong knowledge of the Saudi market and local consumer behaviour.

• Proven experience independently executing marketing campaigns from idea through to execution and measurement.

• Demonstrable experience driving footfall, revenue, bookings, customers, leads or other measurable commercial results.

• Hands-on experience working with influencers and creators, including identifying, building relationships and delivering collaborations.

• Proven experience developing brand partnerships, events, activations and local marketing initiatives.

• Strong commercial mindset with the ability to understand and communicate KPIs, results and ROI.

• Experience in entertainment, F&B, hospitality, fitness, retail, malls, lifestyle or another consumer-facing sector is highly desirable.

• Fluent Arabic and English, with strong understanding of local cultural nuances.