Marketing Manager
COLINK GROUP
Visa & sponsorship
- AU CSOL: this role is on the national occupation list. The posting doesn't state a salary we could check against the threshold.
Job description
About the role
We are seeking a hands-on Marketing Manager to drive customer acquisition and engagement for our consumer remittance app and selected B2B payment services. The initial focus will be the Australia–Nepal corridor, with potential expansion into other Asia-Pacific communities.
Key responsibilities
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Develop and execute digital and community marketing campaigns.
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Manage content across TikTok, Facebook, Instagram, YouTube and LinkedIn.
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Create and coordinate social posts, short-form video, landing pages, email and campaign assets.
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Build referral, ambassador, community, employer and event campaigns.
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Manage paid media, audience targeting, testing and budgets.
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Work with Product and Operations to improve the customer journey from app install to first and repeat transaction.
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Monitor campaign performance, conversion funnels and customer acquisition costs.
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Ensure marketing content complies with relevant financial services requirements.
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Provide regular performance reports and recommendations.
About you
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3-5+ years' experience in digital, growth or community marketing.
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Experience in fintech, payments, remittance, financial services or mobile apps preferred.
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Strong social media, content creation and copywriting skills.
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Experience with analytics, A/B testing, paid media and conversion funnels.
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Strong English communication and cultural awareness.
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Able to work independently in a small, fast-paced team.
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Desirable: Experience with Nepalese, Sri Lankan, Filipino, Korean or Japanese communities; relevant language skills; CRM, ASO, SEO, influencer or video production experience.