Marketing Manager (F&B Sector)

Position Overview

The Marketing Manager will be responsible for developing and executing marketing strategies to enhance brand visibility, drive customer engagement, and increase revenue across the Food & Beverage (F&B) sector. This role requires strong leadership, creativity, and analytical skills to manage campaigns, promotions, and digital presence while aligning with overall business objectives.

Key Responsibilities

• Strategic Planning

• Develop and implement marketing strategies tailored to F&B operations.

• Conduct market research to identify trends, customer preferences, and competitor activities.

• Brand Management

• Strengthen brand positioning through innovative campaigns and promotions.

• Ensure consistent brand messaging across all platforms.

• Digital & Social Media Marketing

• Manage digital marketing channels including social media, website, and email campaigns.

• Optimize online presence to increase customer engagement and loyalty.

• Campaigns & Promotions

• Plan and execute seasonal promotions, product launches, and special events.

• Collaborate with F&B operations teams to design attractive offers.

• Customer Engagement

• Develop loyalty programs and initiatives to enhance guest satisfaction.

• Monitor customer feedback and adjust strategies accordingly.

• Budget & Reporting

• Manage marketing budgets effectively.

• Prepare regular reports on campaign performance, ROI, and market insights.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.

• Minimum 5 years of experience in marketing, preferably within the F&B or hospitality sector.

• Strong knowledge of digital marketing tools and analytics.

• Excellent communication, leadership, and project management skills.

• Creative mindset with ability to translate ideas into impactful campaigns.

• Proficiency in MS Office and marketing software (CRM, social media tools, etc.).

Competencies

• Strategic thinker with strong business acumen.

• Ability to work under pressure and manage multiple projects.

• Collaborative team player with cross-functional coordination skills.

• Customer-focused approach with a passion for F&B industry trends.

Work Location: In person