Marketing Manager

Sole Oasis is a growing premium wellness and spa brand in the UAE, specialising in massage therapy, reflexology, grooming, and personal care services.

With multiple branches across Sharjah and ambitious expansion plans, we are looking for a creative, proactive, and results-driven Social Media & Digital Marketing Executive to take ownership of our men's branches' social media presence and digital marketing activities.

We are looking for someone who can do more than simply post content. We want someone who can create engaging original content, develop successful marketing campaigns, attract new customers, and help grow the Sole Oasis brand.

Key Responsibilities. Content Creation & Videography

• Visit our men's spa branches regularly to film and produce original content.

• Create high-quality, engaging Instagram Reels, TikTok videos, Stories, photography, and promotional content.

• Independently plan, shoot, edit, and publish videos using professional cameras or smartphones.

• Capture spa treatments, facilities, customer experiences, staff interactions, and behind-the-scenes content.

• Develop creative content ideas that showcase our services and differentiate Sole Oasis from competitors.

• Stay updated with social media trends and adapt them to our premium brand identity.

• Ensure all content maintains a consistent, professional, and premium visual style.

2. Social Media Management

• Manage the day-to-day social media presence of all Sole Oasis men's branches, primarily on Instagram, TikTok, Facebook, and other relevant platforms.

• Develop and maintain a structured monthly content calendar.

• Write engaging captions, select relevant hashtags, and optimise posts for visibility and engagement.

• Publish content consistently, including Reels, Stories, posts, and promotional announcements.

• Monitor social media engagement, comments, and messages, coordinating with branch teams when necessary.

• Grow our social media following organically, focusing on attracting genuine local customers.

• Identify opportunities to collaborate with relevant local influencers and content creators.

3. Marketing Campaigns & Promotions

• Develop and execute creative marketing campaigns to increase customer bookings and revenue.

• Plan promotions around seasonal events, holidays, quieter business periods, new services, and branch-specific opportunities.

• Create targeted campaigns for individual branches based on their location, target audience, and business performance.

• Generate ideas for customer acquisition, loyalty, referrals, and reactivation of previous customers.

• Work with management to promote special offers, packages, gift cards, and online bookings.

• Monitor competitors and local market trends to identify new marketing opportunities.

• Take ownership of campaigns from initial concept through to execution and performance analysis.

4. Paid Advertising & Customer Acquisition

• Plan, launch, and manage targeted advertising campaigns using Meta Ads Manager (Instagram and Facebook), TikTok Ads, and Google Ads where appropriate.

• Target potential customers based on branch location, demographics, interests, and relevant audience behaviours.

• Develop and test different advertising creatives, messaging, and audience segments.

• Manage advertising budgets efficiently and optimise campaigns for measurable results.

• Focus on generating website visits, appointment bookings, customer enquiries, and new customer acquisition.

• Track campaign performance, including cost per lead, cost per booking, conversion rates, and return on advertising spend.

• Recommend improvements based on advertising data and campaign results.

5. Brand Growth & Marketing Strategy

• Help establish Sole Oasis as a leading men's wellness and spa brand in Sharjah and the wider UAE.

• Develop marketing strategies to increase awareness and bookings across all men's branches.

• Work closely with management and branch teams to understand business priorities.

• Promote our website and online booking platform, encouraging customers to book directly.

• Identify partnership opportunities with local businesses, gyms, residential communities, and influencers.

• Maintain consistent branding, tone of voice, and visual identity across all marketing channels.

6. Reporting & Performance

• Provide a monthly marketing performance report covering social media growth, engagement, advertising spend, enquiries, and bookings.

• Identify which content formats and campaigns generate the strongest results.

• Monitor individual branch performance and recommend targeted marketing activities.

• Present fresh marketing ideas and actionable recommendations to management.

Requirements

Essential:

• Minimum 2 years of experience in social media management, content creation, or digital marketing.

• Proven experience creating original short-form video content for Instagram Reels and TikTok.

• Strong filming, photography, and video-editing skills.

• Proficiency with editing software such as CapCut, Adobe Premiere Pro, or equivalent.

• Experience managing paid advertising campaigns through Meta Ads Manager.

• Strong understanding of social media algorithms, trends, engagement, and audience growth.

• Ability to independently plan, create, edit, and publish content.

• Good written and spoken English.

• Ability to travel between our Sharjah branches regularly.

• Strong creativity, initiative, organisational skills, and attention to detail.

Preferred:

• Experience in the spa, wellness, beauty, fitness, hospitality, or lifestyle industries.

• Arabic language skills.

• Experience using Google Ads and TikTok Ads.

• Graphic design experience using Canva, Photoshop, or similar tools.

• Knowledge of conversion tracking, website analytics, and online booking funnels.

• UAE experience and knowledge of the Sharjah market.

• UAE driving licence.

What We're Looking For

We want someone who is:

• Creative: Constantly bringing fresh ideas for content, campaigns, and promotions.

• Hands-on: Comfortable visiting branches, filming treatments, editing videos, and producing content independently.

• Commercially minded: Understands that marketing success is measured not just by views and followers, but by actual customers and bookings.

• Proactive: Takes initiative without needing constant direction from management.

• Organised: Capable of managing multiple branches, content schedules, and advertising campaigns simultaneously.

• Passionate: Excited about helping a growing UAE wellness brand establish a strong digital presence.

Pay: AED2,500.00 - AED3,500.00 per month

Work Location: In person