Marketing Manager

Marketing Manager

Location:

Dubai, UAE

Industry:

Real Estate

Employment Type:

Full-Time

Experience:

4+ years in performance marketing, preferably in UAE/Dubai real estate

About the Role

SRJ REAL ESTATE L.L.C is a Dubai-based real estate firm focused on property investment, advisory, and premium asset acquisition across the UAE. We are looking for an

experienced and highly results-driven Marketing Manager – Performance & Lead Generation

to join our real estate company in Dubai.

The ideal candidate will be a

hands-on digital marketing expert

with a proven track record of generating high-quality leads through

Meta (Facebook & Instagram), Google Ads, TikTok, YouTube, and other digital platforms

.

This is not a traditional brand-marketing role. We are looking for someone who understands

performance marketing, lead generation, campaign optimization, conversion funnels, tracking, analytics, and ROI

— and who can personally plan, launch, manage, analyze, and scale campaigns.

The successful candidate should have strong knowledge of the

Dubai/UAE real estate market

and understand how to generate and convert leads for property sales and investments.

Key ResponsibilitiesPerformance Marketing & Lead Generation

• Develop and execute high-performing lead-generation campaigns across

  Meta, Google, TikTok, YouTube and other relevant platforms

  .

• Manage the complete campaign lifecycle — from strategy and audience research to campaign setup, optimization, reporting and scaling.

• Generate a consistent volume of

  high-quality property buyer and investor leads

  .

• Develop campaigns targeting different customer segments, including local buyers, international investors, HNWIs, property investors, and end users.

• Continuously test and optimize

  audiences, creatives, ad copy, landing pages, offers and campaign structures

  .

• Reduce cost per lead (CPL) while improving lead quality and conversion rates.

• Develop retargeting and remarketing campaigns to convert prospects who have previously interacted with the company.

• Identify new platforms, channels and strategies that can generate incremental leads.

Meta Advertising

• Expert-level knowledge of

  Facebook Ads Manager and Instagram advertising

  .

• Create and manage lead-generation, conversion, traffic, retargeting and other campaign objectives.

• Build and optimize custom audiences, lookalike audiences, retargeting audiences and relevant segmentation.

• Analyze campaign performance and make data-driven decisions.

• Understand Meta Pixel, Conversions API and conversion tracking.

Google Advertising

• Expert knowledge of

  Google Ads

  , including Search, Display, Performance Max, YouTube and remarketing campaigns.

• Conduct keyword research and build high-converting search campaigns.

• Manage bidding strategies, negative keywords, budgets, ad groups and conversion tracking.

• Optimize campaigns based on CPL, conversion rate, lead quality and ultimately sales.

• Develop campaigns targeting high-intent property buyers and investors.

TikTok & Other Platforms

• Develop and manage lead-generation campaigns on

  TikTok Ads

  .

• Understand TikTok's advertising ecosystem, targeting and creative requirements.

• Identify additional platforms and digital channels that can effectively generate real estate leads.

• Stay up to date with new advertising technologies, platforms and performance marketing trends.

Lead Tracking & Analytics

The candidate must understand that

generating leads is only part of the job — generating quality leads that convert into sales is the ultimate objective.

Creative & Content Strategy

• Work closely with graphic designers, videographers, photographers and content creators to develop high-performing advertising creatives.

• Understand what type of

  property videos, images, reels, testimonials, offers and ad copy

  generate enquiries.

• Develop and test multiple creative concepts rather than relying on a single advertisement.

• Use campaign data to identify winning creative formats and scale them.

• Develop landing-page and lead-form strategies that maximize conversion.

Budget Management

• Manage digital advertising budgets effectively and ensure efficient allocation across platforms.

• Monitor campaign spend and performance on a daily basis.

• Scale successful campaigns while quickly identifying and reducing spend on underperforming campaigns.

• Provide recommendations on monthly advertising budgets based on expected lead volume and business objectives.

Requirements

• 4+ years of hands-on performance/digital marketing experience.

• Strong experience with

  Meta Ads, Google Ads and TikTok Ads

  .

• Proven experience in

  lead generation and conversion-focused advertising

  .

• Real estate marketing experience is highly preferred, particularly

  Dubai/UAE real estate

  .

• Demonstrable experience managing significant digital advertising budgets.

• Strong understanding of conversion tracking, pixels, analytics and attribution.

• Experience working with CRM systems and lead-management processes.

• Strong analytical and numerical skills.

• Excellent understanding of digital advertising metrics and campaign optimization.

• Ability to independently set up, manage and optimize campaigns without relying entirely on an external agency.

• Strong understanding of customer acquisition funnels.

• Excellent communication and reporting skills.

• Ability to work in a fast-paced, target-driven environment.

Key Performance Indicators (KPIs)

Success in this role will be measured primarily by:

• Number of qualified leads generated

• Cost per qualified lead

• Lead-to-appointment conversion

• Lead-to-sale conversion

• Cost per acquisition

• Revenue generated from digital marketing

• Return on advertising spend (ROAS)

• Overall marketing ROI

What We Offer

• Competitive salary based on experience and expertise

• Performance-based incentives/bonuses

• Opportunity to work with a growing Dubai real estate company

• Significant responsibility and ownership of digital marketing performance

• Dynamic and target-driven working environment

• Opportunity to build and scale a high-performance lead-generation operation

How to Apply

• Apply directly on Linked in.