MARKETING MANAGER with F&B Experience

Key Responsibilities

Strategic Planning & Campaign Management

· Develop and implement comprehensive marketing strategies aligned with business objectives.

· Plan and execute promotional campaigns for seasonal menus, special events, and new product launches.

· Monitor and analyze campaign performance, adjusting strategies to optimize ROI.

Digital Marketing & Content Creation

· Manage digital marketing efforts, including social media, email marketing, and website content.

· Create engaging content that reflects the brand's voice and appeals to target audiences.

· Utilize SEO and SEM strategies to increase online visibility and traffic.

Partnerships & Public Relations

· Build and maintain relationships with media outlets, influencers, and community partners to enhance brand presence.

· Coordinate public relations activities to promote positive brand image and handle media inquiries.

· Organize and manage events to engage customers and promote offerings.

Market Research & Analysis

· Conduct market research to identify trends, customer preferences, and competitive landscape.

· Gather and analyze customer feedback to inform marketing strategies and improve customer experience.

· Stay updated on industry developments to identify new opportunities for growth.

Budget Management

· Develop and manage the marketing budget, ensuring cost-effective allocation of resources.

· Track expenditures and provide regular reports on budget performance.

· Negotiate contracts with vendors and service providers to optimize spending.

Key Performance Indicators (KPIs)

1. Revenue & Campaign Impact

· Achieve monthly sales uplift targets from marketing campaigns (e.g., +10–15% per campaign).

· Increase contribution margin per brand through effective promotions.

· Track ROI of campaigns and maintain ≥ 3:1 return ratio.

2. Digital Marketing Performance

· Grow social media followers and engagement rate (target: ≥ 5–10% monthly growth).

· Achieve website traffic growth (target: ≥ 15–20% increase quarter-on-quarter).

· Maintain email campaign open rate ≥ 25% and click-through rate ≥ 5%.

· Improve SEO ranking for top keywords related to F&B/cloud kitchen brands.

3. Brand Visibility & PR

· Secure minimum number of media/influencer features per quarter.

· Increase brand mentions and positive sentiment across online platforms.

· Successfully execute at least 2–3 brand events or collaborations per quarter.

4. Customer Engagement & Experience

· Improve customer satisfaction scores on delivery platforms (e.g., ≥ 4.5/5 rating).

· Reduce complaint rate related to promotions or marketing communication.

· Increase repeat customer rate through loyalty or retention campaigns.

5. Market Research & Insights

· Deliver quarterly market research reports with actionable insights.

· Identify at least 2 new growth opportunities per quarter (new menu, brand, or zone).

· Benchmark competitor campaigns and maintain competitive positioning.

6. Budget & Cost Efficiency

· Maintain marketing spend within approved budget.

· Achieve cost per acquisition (CPA) within target range.

· Negotiate vendor contracts to achieve ≥ 10% cost savings annually.

Pay: QAR2.00 - QAR3.00 per month

Experience:

• F&B: 3 years (Required)

Work Location: In person