Performance Marketing Manager — Synergy Business School & University Dubai

About us and the role

Synergy Business School & University Dubai is the UAE campus of Synergy University, one of the largest private universities in its region. In Dubai we offer MBA, Executive and degree programs and run large-scale business events, including our partnership with Megacampus — the world's largest business camp.

We are looking for a Performance Marketing Manager who will own paid acquisition end to end: from media plan and tracking to lead quality and cost per enrolment. You will drive applications for our programs and ticket sales for our events across the UAE, GCC and international markets, with a growing focus on attracting students from South Asia.

Location: Dubai, UAE (on-site / hybrid) Reports to: [Head of Marketing / Marketing Director] Works closely with: SMM, design (landing pages), admissions and sales, the events team, external media buyers and partners

Key responsibilities

Campaigns and budgets

• Plan, launch and optimise paid campaigns in Google Ads (Search, Performance Max, YouTube), Meta Ads, LinkedIn Ads and TikTok Ads.

• Run acquisition for degree and MBA programs (always-on) and for events (time-bound launches with ticket sales).

• Own the media plan and daily budget pacing; reallocate spend between channels, geos and campaigns based on results.

• Set up remarketing across Google and Meta for landing-page visitors and CRM segments.

Tracking and analytics

• Own the tracking stack: Google Tag Manager, GA4, Meta Pixel and Conversions API, Google Ads conversions.

• Connect ad data to the CRM: UTM standards, lead source attribution, offline conversions for qualified leads and payments.

• Build dashboards (Looker Studio / Google Sheets) from spend to CPL, qualified lead, sale and ROAS.

Landing pages and funnel

• Brief and test landing pages with the designer (Tilda / Figma): offers, forms, thank-you pages, payment flow.

• Run A/B tests on creatives, copy, audiences and landing pages; document learnings.

• Brief the design and video team on ad creatives, including localised versions and YouTube pre-rolls.

Lead quality and partners

• Review lead quality weekly with sales; cut sources and geos that bring cheap but non-converting leads.

• Coordinate external media buyers, agencies and partner platforms (e.g. ticketing partners); keep a shared change log of all campaign changes.

• Report weekly and monthly to management with results, insights and next steps.

Success metrics (KPIs)

• Cost per lead (CPL) and cost per qualified lead by channel and geo

• Lead-to-enrolment / lead-to-sale conversion rate

• Customer acquisition cost (CAC) per enrolled student

• ROAS and ticket revenue for event campaigns

• Budget pacing accuracy and tracking coverage (share of leads with a known source)

Requirements

• 4+ years in performance marketing, with at least 2 years managing budgets of [USD X]+ per month.

• Hands-on expertise in Google Ads (incl. PMax and YouTube) and Meta Ads Manager.

• Confident with GTM and GA4: you set up tags, events and conversions yourself.

• Experience connecting ads to a CRM (Kommo/amoCRM, HubSpot or similar) and optimising for lead quality, not just volume.

• Strong analytical skills: Google Sheets/Excel, Looker Studio, cohort and funnel analysis.

• Experience in lead generation for education, events or other high-consideration products.

• Fluent English; clear, structured reporting.

Nice to have

• Experience running campaigns in the GCC and South Asian markets, ideally for international student recruitment; knowledge of UAE advertising rules.

• LinkedIn Ads and TikTok Ads experience.

• Basic landing-page skills (Tilda or similar) and CRO testing.

• Google Ads and Meta Blueprint certifications.

What we offer

• UAE employment visa and medical insurance

• Annual leave per UAE Labour law / company policy

• Real budgets and ownership of the full funnel across programs and events

• Access to Synergy programs and flagship business events

Pay: From AED10,000.00 per month

Work Location: Hybrid remote in Dubai (Dubai)