Principal Program Manager, Digital Customer Acquisition (m/f/d)

Berlin, Germany - Hybrid

At Sonova, we are redefining how people access hearing care. In this highly visible role, you'll lead the development of a new digital customer acquisition platform, shaping strategy, product, processes, and technology from the ground up. You'll work across Product, Engineering, Marketing, Analytics, and external partners to create a completely new way of connecting customers and hearing care providers.

What You'll Do

• Lead the design and implementation of a new digital customer acquisition business model and platform

• Build the processes, governance, reporting frameworks, commercial logic, and measurement capabilities needed to operate a successful digital business at scale

• Drive complex cross-functional programs across Product, Engineering, Marketing, Analytics, and commercial teams

• Partner with development teams as Product Owner to translate business needs into scalable digital solutions

• Establish data, reporting, and performance measurement frameworks to support growth and decision-making

• Influence senior stakeholders and align diverse teams around a shared vision and roadmap

What You'll Bring

• 15+ years of experience in digital product management, digital business building, platform development, or related fields

• Proven success building products, platforms, business models, or operating structures from scratch

• Strong experience leading large-scale, cross-functional strategic programs

• Deep understanding of digital marketing, online customer acquisition, conversion optimization, UX, and MarTech ecosystems

• Track record of driving execution in ambiguous, fast-moving environments

• Exceptional stakeholder management skills with the ability to influence senior leaders and align diverse teams

• Fluent English and strong German language skills

Why join us

This is a unique opportunity to shape a major strategic growth initiative within a global market leader.

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

• 30 days of paid annual leave

• Subsidized VBB or Deutschland ticket

• Dedicated learning & development budget and weekly learning time + LinkedIn Learning license

• Company Urban Sports Club membership

• Mobility allowance for relocation if you are relocating to join our team

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.