
Product Manager – CDP Platform
Eliassen Group
Job description
Description
Remote
Our client seeks a Product Manager to own and evolve the CDP platform. The role blends platform strategy with hands-on ownership of the current CDP ecosystem, including Redpoint and audience operations. The Product Manager will balance day-to-day stability and support with a roadmap toward modern personalization, orchestration, and activation capabilities.
This is a contract to hire opportunity. Applicants must be willing and able to work on a w2 basis and convert to FTE following contract duration. For our w2 consultants, we offer a great benefits package that includes Medical, Dental, and Vision benefits, 401k with company matching, and life insurance.
Rate: $57.00 to $68.00/hr. w2
Responsibilities
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Own the CDP platform end to end across current operations and future-state evolution.
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Maintain and improve Redpoint through backlog management, enhancements, and prioritization.
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Define and drive new capabilities for personalization, orchestration, and activation.
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Align platform direction with business and marketing needs.
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Coordinate with vendors and optimize platform usage.
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Stabilize the current platform and support campaign teams and audience operations.
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Drive clarity and structure across backlog and in-flight work.
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Collaborate on data modeling with Snowflake and data dictionary stakeholders.
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Contribute to build versus buy decisions for the platform strategy.
Experience Requirements
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Product management experience owning a marketing or data platform, preferably a CDP.
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Hands-on experience operating and improving current-state platforms such as Redpoint or similar.
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Track record defining roadmaps for personalization, orchestration, and activation use cases.
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Experience partnering with marketing, data, and engineering stakeholders.
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Vendor coordination and backlog management experience.
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Exposure to data modeling concepts and cloud data platforms such as Snowflake.
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Ability to operate at different altitudes, from execution and operations to strategy.
Education Requirements