Product Manager (Digital Marketing Enablement)

In this role, you will design a data pipeline to supply our marketing teams with the data they need to drive multi-channel digital marketing initiatives that power our strategic business goals and operational needs

Develop a strategic understanding of IXL’s digital marketing efforts and how they’re critical to our business

Collaborate with our digital marketing and email marketing teams to better reach and connect with current and prospective customer

Dig into our data - deeply understand what data is available and how it’s organized to enable impactful targeted and differentiated marketing

Design simple, elegant, and robust solutions that address business needs and align with broader business strategy; provide detailed written specifications for each solution

Help define our approach to address issues and opportunities, focusing on effective integrations with other systems - creating new functionality and enhancing and scaling current functionality

Design data stores and pipelines that optimize digital marketing performance and efficiency, and enable rapid experimentation

Work with engineering to build and deploy a robust data pipeline that supports digital marketing operations- Knowledge of databases and SQL

Strong communication skills

Extremely strong analytical skills - able to provide high quality, efficient, creative solutions to complex problems

Experience focused on multi-channel digital marketing enablement is preferred, with an emphasis on email marketing

Bachelor’s or Master’s degree in STEM or a related field

Understanding of data pipeline architecture and best practices

Curiosity, open-mindedness, and an unfailingly positive attitude

5+ years of experience in product management

Independent and highly motivated, with a resourceful, “figure-it-out” approach