Product Manager, Guest AI

Overview:

Live the experience. From professional empowerment to continual learning opportunities. From ongoing investment in new and emerging technologies to a career of self-determination. At Ulta Beauty, our tech team is critical to our scalability—and is recognized that way. We’ve been defined as a “mature start-up.” A place where interdepartmental exposure, open doors, and genuine collaboration is ubiquitous. Where challenges come fast and furious, requiring agility, mental dexterity, and creativity. Where our passion for better solutions drives us and is core to who we are.

We’re engineering for the future of retail, and it’s no-holds-barred. But for those motivated by continual change and ambiguity, by superior leadership, by whip smart colleagues who will press you daily for your very best, you’ll find that virtually nothing’s impossible at Ulta Beauty.

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THE IMPACT YOU CAN MAKE:

Ulta Beauty is building best‑in‑class Data & AI capabilities to create meaningful enterprise value and elevate the guest experience across digital and assisted channels. Guest AI is a core pillar of this strategy, focused on driving AI capabilities and features that meet guests where they are, on‑site and off‑site, while expanding Ulta Beauty’s discoverability, reach, and commerce through intelligent, data‑driven experiences.

We are seeking a Product Manager – Guest AI to own the strategy, roadmap, and business outcomes for guest‑facing AI initiatives. This role is accountable for bringing AI directly to the guest by leading on‑site and off‑site Guest AI experiences, unlocking new commerce capabilities, and ensuring AI‑powered touchpoints drive discovery, engagement, and conversion. This role will also own the Product Feeds Strategy, including how Ulta Beauty leverages product and product‑feed data to power AI experiences, personalization, and distributed commerce across internal and external channels.

The Guest AI Product Manager leads a portfolio of initiatives and has Product Owner(s) reporting into the role, who are responsible for day‑to‑day execution and delivery.

YOU’LL ACCOMPLISH THESE GOALS BY:

• Define and own the Guest AI vision, strategy, and multi‑phase roadmap, aligned to enterprise AI priorities, guest experience goals, and commerce growth

• Drive AI capabilities and features that meet guests where they are, enabling on‑site and off‑site guest engagement across digital touchpoints

• Lead Guest‑facing AI initiatives that expand discovery, personalization, assistance, and commerce, increasing Ulta Beauty’s reach and relevance

• Own the Product Feeds Strategy, including how product and product‑feed data are structured, enriched, and leveraged to power AI experiences and distributed commerce

• Identify and prioritize AI opportunities with clear problem statements, value hypotheses, and success metrics tied to guest and business outcomes

• Lead the end‑to‑end product lifecycle, from discovery and experimentation through launch, optimization, and scaling

• Partner with Engineering, Data Science, UX, Marketing, Guest Services, and Digital Product teams to translate strategy into executable initiatives

• Provide strategic direction and prioritization across multiple Guest AI initiatives, balancing near‑term impact with foundational data and AI investments

• Lead, coach, and develop Product Owners, ensuring strong execution, healthy backlogs, and alignment to roadmap priorities

• Socialize product vision, roadmap, progress, and outcomes with senior leadership and cross‑functional stakeholders

• Own success measurement for Guest AI, including guest experience metrics, adoption, discoverability, commerce impact, and operational performance

• Manage vendor and AI platform partnerships, ensuring tools and solutions align to product strategy and deliver measurable value

• Partner with Finance on investment decisions, ROI measurement, and ongoing cost management for Guest AI initiatives

• Stay current on advancements in AI/ML and generative AI, applying relevant innovation responsibly to guest‑facing experiences

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ESSENTIALS FOR SUCCESS:

• Bachelor's or Master's degree in Computer Science, Artificial Intelligence, Business Administration, or a related field.

• 8–10+ years of product management experience, including ownership of complex, cross‑functional, guest‑ or customer‑facing digital products

• Strong understanding of AI concepts (e.g., machine learning, NLP, generative AI) and data‑driven product development

• Proven ability to lead through influence in a matrixed organization and align diverse stakeholders around a shared vision

• Excellent strategic thinking, problem‑solving, and analytical skills with a strong bias toward data‑driven decision making

• Experience working in Agile/Scrum product delivery environments

• Exceptional written and verbal communication skills; comfortable presenting to senior leadership

• Experience working with cloud data, AI platforms, and product feed ecosystems (GCP, Azure, AWS preferred)

• Retail, ecommerce, or consumer digital experience strongly preferred

• Passion for guest‑centric design and leveraging AI to expand discovery, reach, and commerce

About:

At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful. Ulta Beauty is the largest North American beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. We bring possibilities to life through the power of beauty each and every day in our stores and online with more than 25,000 products from approximately 500 well-established and emerging beauty brands across all categories and price points, including Ulta Beauty’s own private label. Ulta Beauty also offers a full-service salon in every store featuring—hair, skin, brow, and make-up services.

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, and the New York City Fair Chance Act.