Sales and Marketing Executive

Signature Cuisine by Alia is a premium culinary brand dedicated to delivering authentic, traditional, and high-quality Desi cuisine. As we continue to expand our digital footprint and connect with food lovers across the UAE, we are looking for a dynamic Sales and Marketing Executive to join our team and become the voice and face of our brand.

Role Overview

As the Sales and Marketing Executive, you will wear two essential hats. You will be the creative mind behind our digital platforms—planning, shooting, and scheduling mouth-watering content—while also acting as our primary customer advocate, ensuring every customer inquiry, order, or feedback is handled with exceptional care and speed.

Key Responsibilities1. Social Media Management & Content Creation

• Platform Management: Oversee and grow the brand’s presence across major social media platforms, including Instagram, TikTok, and Facebook.

• Shoot Coordination: Plan, direct, and execute high-quality photo and video shoots. This includes capturing "appetizing visuals" such as slow-motion food pulls, sizzling grills, and product close-ups.

• Content Calendar: Develop, maintain, and execute a monthly Social Media Content Calendar aligned with ongoing promotions, seasonal items, and delivery platform highlights (e.g., Talabat).

• Trend Capturing: Stay up-to-date with trending audio, video formats, and viral food aesthetics to keep the brand relevant and engaging.

• Basic Editing: Crop, edit, and assemble short-form video content (Reels/TikToks) with engaging text overlays and voiceovers.

2. Customer Service & Community Engagement

• Query Handling: Serve as the first point of contact for customer inquiries across Instagram DMs, Facebook messages, WhatsApp, and comments.

• Order Facilitation: Guide customers through the menu, share current promotions, and seamlessly direct them to order via Talabat or facilitate direct bulk/party orders via DM.

• Review Monitoring: Monitor, respond to, and log customer feedback and online reviews, ensuring any complaints are resolved politely and efficiently to maintain a high customer satisfaction rating.

• Community Building: Proactively engage with followers, food bloggers, and local foodies to build a loyal community around the brand.

Required Skills & Qualifications

• Experience: 1–3 years of experience managing social media platforms and customer service, preferably within the Food & Beverage (F&B), cloud kitchen, or hospitality industry.

• Content Creation Skills: Proficiency in mobile photography/videography. Hands-on experience with basic editing apps like CapCut, Canva, or Adobe Lightroom/Premiere is highly desirable.

• Communication: Flawless written and verbal communication skills in English and Urdu/Hindi to effectively engage with our core target audience.

• Organization: Excellent time management and organizational skills to handle a structured content calendar while simultaneously responding to real-time customer messages.

• Passion for Food: A genuine love for Desi culinary culture and street food, with an understanding of what makes food content look visually appetizing to a digital audience.

What We Offer

• A creative and entrepreneurial environment where your ideas will directly impact brand growth.

• Opportunity to work closely with a professional, growing culinary brand.

• Competitive salary package based on experience.

Pay: AED2,000.00 - AED3,500.00 per month

Application Question(s):

• Please share any portfolio that you have managed before (if any).

Work Location: In person