Sales and Marketing Manager

Job Summary

We are passionate about creating exceptional living experiences for students by combining modern facilities with a welcoming and supportive community.

We are seeking a talented and driven Sales and Marketing Manager to develop and implement sales and marketing strategies across our portfolio of student accommodation properties in Australia.

The ideal candidate will be energetic, self-motivated and commercially astute, with strong analytical capabilities and natural leadership skills. This individual will play a key role in maximising property revenue, strengthening market presence and curating distinctive student experiences across the portfolio.

As a forward-thinking leader, the successful candidate will also support the continued growth of our student accommodation portfolio within the Australian market.

Frequent travel within Australia is required for this role.

Job Responsibilities

• Strategic Planning: Develop and implement comprehensive sales and marketing strategies to promote student accommodations and drive brand recognition in Australia.

• Brand Development: Lead the creation and launch of a new brand, including brand positioning, messaging, service offering and identity.

• Lead the sales, marketing and residential life team, ensuring that our residential life program is constantly reflecting the needs of our residents and providing the level of experience which commensurate with our target market segment

• Stakeholder Engagement: Build and maintain strong relationships with key stakeholders, including targeted universities, colleges and potential customers

• Market Analysis: Conduct thorough market research to identify trends, opportunities, and competitors. Utilize insights to inform sales and marketing strategies and identify potential business opportunities

• Sales Leadership: Oversee and manage the customer service team, setting targets, providing guidance, and driving performance to achieve revenue goals. Create sales and pricing strategies to maximize property revenue

• Budget Management: Develop and manage the sales and marketing budget, ensuring efficient allocation of resources to achieve maximum impact.

• Customer Focus: Champion a customer-centric approach, ensuring that marketing and sales initiatives align with the needs and preferences of the student demographic. Review and improve all aspects of the leasing process

• Lead all marketing efforts including planning and managing multi-channel integrated marketing communications campaigns & activities across online and offline, digital and on-ground media & platforms

• Provide regular reporting on all Sales, Marketing and Residential Life activities

About You

To succeed in this role, you will ideally have:

• Proven experience in sales and marketing, with a strong track record of success in a leadership role.

• Experience in a sales role with an established student accommodation operator. Relevant experience within the hospitality industry will also be highly regarded.

• A relevant bachelor’s degree in Marketing, Sales, Commerce, Business or a related discipline.

• Strong commercial awareness and analytical skills, with the ability to interpret data and make informed, data-driven decisions.

• Excellent written and verbal communication, negotiation and interpersonal skills.

• Demonstrated experience in digital marketing, including the ability to brief and manage internal and external partners across website development, Google Analytics, SEO, SEM, display advertising, content marketing and social media.

• Experience working with global brands, with an understanding of brand guidelines and the ability to work within established brand management systems and processes, will be advantageous.

• Proficiency in Microsoft Word, Excel and Outlook.

• A proactive, results-oriented approach, with strong initiative, drive and self-motivation.

• Willingness and ability to travel frequently within Australia.

Why Join Us?

• Join a dynamic and collaborative multinational organisation with exposure to local, national and global teams.

• Make a meaningful impact by driving revenue, strengthening market presence and enhancing the student living experience.

• Take ownership of sales and marketing initiatives across a growing Australian student accommodation portfolio.

• Be rewarded through performance-based incentives aligned with your achievements.

• Receive a mobile phone allowance to support you in the role.

• Expand your professional network and industry knowledge across the student accommodation, property, education and hospitality sectors.

• Work in an environment that values initiative, commercial thinking and fresh ideas.