Sales and Marketing Manager (Events & Exhibitions)

About the Role

We are seeking an experienced and dynamic Sales and Marketing Manager – Events & Exhibitions to lead our event marketing strategy, brand presence, and trade show execution across the UAE and broader GCC region.

In this role, you will be responsible for planning, executing, and optimizing high-impact events, trade exhibitions, product launches, and corporate functions. You will bridge brand strategy with operational execution to maximize event ROI, drive lead generation, and elevate brand awareness.

Key Responsibilities

Event Strategy & Execution

• Develop and execute end-to-end integrated event and exhibition marketing strategies aligned with overall business goals.

• Plan and manage visit and lead generation for regional trade shows, exhibitions, and industry conferences (e.g., GITEX, Gulfood, Big 5, ADIPEC).

Campaign Management & Lead Generation

• Plan and execute pre-event, during-event, and post-event promotional campaigns across digital channels, email, PR, and social media.

• Collaborate with the sales team to establish lead capture mechanisms, monitor lead qualification, and track event ROI.

• Manage media partnerships, press releases, and local PR agency relationships for key events.

Vendor & Stakeholder Management

• Source, negotiate with, and manage third-party vendors, including exhibition stand contractors, AV teams, caterers, and merchandise suppliers.

• Work closely with internal cross-functional teams (Creative, Product, Sales, and Leadership) to ensure alignment on event objectives and brand messaging.

Budgeting & Performance Analytics

• Manage the annual events and exhibitions budget, ensuring strict cost control and accurate tracking.

• Post-event reporting: analyze key performance metrics (CPL, attendee engagement, ROI) and deliver actionable recommendations for future events.

Requirements & Qualifications

• Education:

  Master’s degree in Marketing, Event Management, Communications, or Business Administration.

• Experience:

  5+ years of experience in marketing management, with a proven track record specifically in managing high-volume events and trade exhibitions in the UAE/GCC

  .

• Regional Knowledge:

  Deep familiarity with major UAE exhibition venues (DWTC, ADNEC) and local vendor ecosystems.

• Digital & CRM Skills:

  Proficiency with marketing automation platforms, CRM software (e.g., Odoo, Oracle, SAP Ariba), and event management platforms.

• Language:

  Fluent in English (written and spoken). Professional Arabic fluency is strongly preferred.

• Flexibility:

  Willingness to travel regionally and work flexible hours during key event delivery phases.

Key Competencies

• Strong project management and multi-tasking abilities under tight deadlines.

• Excellent negotiation and vendor management skills.

• Creative thinker with strong analytical skills to evaluate campaign performance.