Senior Marketing Manager

Marketing Manager

Location: Dubai, United Arab Emirates

Department: Marketing

Reports to: Dual reporting

Role Overview

The Marketing Manager is responsible for developing and executing the marketing strategy for the business across brand, content, social media, email marketing, events and demand generation. The role builds company's market presence among institutional clients and generates qualified pipeline for the sales team. Positioned within the Global Marketing team, the role works closely with group marketing functions to apply shared resources and brand standards, while aligning marketing priorities with company's commercial objectives through a dual reporting line to the Head of Marketing and the CEO.

Responsibilities:

· Marketing strategy: develop and deliver the company's annual marketing strategy, aligned with the business's commercial targets and the global marketing plan.

· Brand and positioning: define and manage the company brand and value proposition for institutional audiences, ensuring clarity and consistency with global brand standards.

· Demand generation: plan and run B2B demand-generation programmes, including account-based marketing, industry events, webinars and partner co-marketing, to build qualified pipeline in partnership with the sales team.

· Content, social media and PR: lead company's content and social media presence, thought-leadership and industry media relations, in coordination with the group PR and content functions.

· Email marketing and client communications: own prospect nurture, client newsletters and product communications through the global marketing automation platform.

· Digital presence and sales enablement: oversee the company's website and develop sales materials, proposals and presentations.

· Coordination with Global Marketing: work closely with group marketing teams to plan activities in a shared calendar and make effective use of shared design, content, research and AI-enabled capabilities.

· Performance and reporting: define marketing KPIs, track pipeline contribution and campaign performance, and report regularly to both the Head of Marketing and the CEO of company.

· Compliance: ensure all marketing activity meets applicable regulatory and internal compliance requirements for institutional financial services.

Required Experience & Qualifications

Education

· Bachelor's degree in Marketing, Business, Finance or a related field; a master's degree is an advantage.

Experience

· 7+ years of marketing experience, with at least 3 years in B2B or institutional financial services - such as liquidity provision, prime brokerage, trading technology or fintech.

· Proven experience owning an integrated marketing mix: strategy, brand, content, social media, email marketing and events.

· Track record of B2B demand generation and pipeline contribution.

· Experience working in a matrix organisation or with multiple senior stakeholders.

Skills and Knowledge

· Understanding of the FX and CFD institutional market, including liquidity models and trading technology (e.g. FIX connectivity, MT4 / MT5, bridges and aggregators).

· Strong B2B marketing skills: positioning, account-based marketing, LinkedIn marketing, event marketing and marketing automation.

· Data-driven, with the ability to measure and report marketing performance against commercial outcomes.

· Practical use of AI tools in marketing workflows.

· Awareness of marketing compliance in regulated financial services.

· Excellent written and verbal communication in English.

Competencies

· Strategic thinking with hands-on execution

· Stakeholder management and influence across reporting lines

· Commercial orientation and accountability for results

· Ability to work independently and prioritise in a fast-paced environment

Preferred Qualifications

· Established network within the brokerage and FX technology industry.

· Experience representing a business at major industry events such as IFX EXPO or Finance Magnates.

· Experience with AI software and marketing automation platforms (e.g.Chatgpt, Claude code, Salesforce, HubSpot, Marketo, Braze).

Application Question(s):

• How many years of experience do you have in FX and CFD institutional market, including liquidity models and trading technology (e.g. FIX connectivity, MT4 / MT5, bridges and aggregator) ? name the company's and position you worked for

• How many years of experience with AI software and marketing automation platforms (e.g.Chatgpt, Claude code, Salesforce, HubSpot, Marketo, Braze)? have you created any AI workflow, please explain for which purpose and what goal you achieved

• How many years of experience representing a business at major industry events such as IFX EXPO or Finance Magnates or similar ? what all events , please name and what you did

• How many years of experience in B2B or institutional financial services — such as liquidity provision, prime brokerage, trading technology or fintech?

• What is your current monthly salary ? mention currency please

• What is your expected monthly salary ? mention currency please

• In how many days can you join ?

Work Location: In person