Senior Marketing Manager

Job Summary

:

The ideal candidate will be Leading the Marketing team for Zayed Sports City, ensuring the venue’s brand add visibility, enhances customer experience, and align with organizational goals.

Job Responsibilities:

Strategic Leadership

• Develop and execute the venue’s comprehensive marketing, and commercial strategy to optimize revenue streams.

• Align marketing activities with the overall vision of Zayed Sports City and Abu Dhabi’s broader strategic goals in sports and tourism.

• Lead and mentor a multidisciplinary team across marketing functions.

Venue Marketing:

• Work with other ZSC departments to design material in a timely manner.

• Ensure all Marketing department functions are per the marketing guidelines.

• Ensure the Marketing team are up to date with the latest trends and keep ZSC relevant.

• Plan and execute all Marketing functions in a well thought through manager.

• Ensure all Marketing visibility in all ZSC venues are consistent and informative and a “Call to Action” focused.

Marketing:

• Develop innovative campaigns to promote Zayed Sports City as a premier sports, entertainment, and event destination.

• Lead digital marketing strategies, including social media, SEO, and content marketing, to enhance audience engagement.

• Lead brand management efforts to maintain a consistent and compelling image for the venue.

• Analyze market trends, competitor activities, and customer insights to inform marketing decisions.

Social Media:

• Manage all Social media accounts of ZSC.

• Be creative with social media posts.

• Ensure the strategic marketing plan is implemented.

• Organize and plan Marketing video shoots, still photos.

• Activate all Marketing commitments included in ZSC Commercial and sponsorship content.

• Oversee all Marketing assets at ZSC.

• Increase all social media platform followers.

Requirements & Qualifications

• Bachelor’s degree in marketing, Business Administration, Sports Management, or related fields

• Minimum experience (4-6 years) in senior marketing, within the sports, entertainment, or hospitality industry.