SEO Product Manager

About GSPANN:

Headquartered in California, U.S.A., GSPANN is a leading provider of consulting and IT services to global clients. We specialize in helping clients transform their IT capabilities, optimize business practices, and drive operational efficiency across industries such as retail, high-technology, and manufacturing. With five global delivery centers and over 1,900 employees, we combine the personalized approach of a boutique consultancy with the extensive capabilities of a large IT services firm.

Role: Senior Product Manager

Location: REMOTE

Type: 12 months+

We are seeking a Senior Product Manager to lead the strategy and execution of our SEO, Generative Engine Optimization (GEO), and App Store Optimization (ASO) initiatives. This role will help shape how Client is discovered across traditional search engines, AI-powered search experiences, conversational platforms, and app marketplaces.

The ideal candidate will drive Client’s digital discoverability strategy by optimizing content and experiences for emerging generative AI platforms while continuing to strengthen organic search performance. This individual will partner closely with business, design, UX, engineering, and executive stakeholders to define product vision, prioritize investments, and deliver measurable business outcomes.

We are looking for a Product Manager who understands AI-powered search and discoverability and can help shape AI-native ways of working across the organization.

This is a highly visible role requiring strong product leadership, strategic thinking, and the ability to influence cross-functional teams across both business and technology organizations.

Key Responsibilities:

Product Strategy & Leadership

• Define and maintain Client's SEO, GEO, and ASO product strategy, identifying opportunities to drive traffic, engagement, and digital growth.

• Partner with executive stakeholders to align priorities, balance competing business needs, and establish a clear product vision.

• Collaborate with Product Management peers to drive best practices across digital channels and assess cross-channel impacts.

• Identify opportunities where AI can materially improve customer experiences, content discoverability, experimentation velocity, and measurable roadmap outcomes.

SEO, ASO, and AI-Search Discoverability

• Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces.

• Own discoverability strategy across traditional search, generative AI experiences, conversational platforms, and app marketplaces.

• Develop and execute strategies that improve Client's visibility within generative AI platforms and conversational search experiences, including ChatGPT, Gemini, Perplexity, and voice assistants.

• Monitor how AI-powered search engines interpret, summarize, and surface Client’s content, and continuously refine optimization strategies.

• Define and track GEO-specific success metrics, including AI-driven traffic, engagement, and brand visibility across AI-generated experiences.

• Stay current on emerging AI search technologies, trends, tools, and industry best practices.

Roadmap & Delivery

• Own and prioritize the SEO/GEO product roadmap, partnering with business stakeholders to identify opportunities and define implementation strategies.

• Lead initiatives from concept through launch, working closely with internal engineering teams and external vendors.

• Manage SEO/GEO-related incident triage, issue resolution, and backlog prioritization.

• Maintain a healthy and well-groomed backlog of user stories and requirements.

• Partner with engineering and vendors to evaluate technical solutions and resolve implementation challenges.

Performance, Insights & Continuous Improvement

• Analyze quantitative and qualitative data to identify opportunities for product enhancements and roadmap investments.

• Monitor industry trends across SEO, GEO, ASO, digital experiences, tools, and emerging technologies.

• Create scalable processes, templates, and frameworks to improve operational efficiency and delivery consistency.

• Drive continuous improvement through research, experimentation, competitive analysis, and performance insights.

Vendor Management

Manage and collaborate with key SEO and discoverability partners, including BrightEdge, Botify, Yext, Ayima, AddStructure (BazaarVoice), Gummicube, Optiversal, and other strategic vendors.

Working at GSPANN

GSPANN is a diverse, prosperous, and rewarding place to work. We provide competitive benefits, educational assistance, and career growth opportunities to our employees. Every employee is valued for their talent and contribution. Working with us will give you an opportunity to work globally with some of the best brands in the industry.

The company does and will take affirmative action to employ and advance in the employment of individuals with disabilities and protected veterans and to treat qualified individuals without discrimination based on their physical or mental disability status. GSPANN is an equal opportunity employer for minorities/females/veterans.