CVJet
Taylor Brooks
Marketing Manager
Summary

Marketing manager with 8 years across demand generation, lifecycle and events for B2B software. Built and led a 4-person team, managed a $1.2M annual budget, and grew qualified pipeline 68% year over year.

Experience
Mar 2023 - Present
Austin, TX
Marketing Manager
Northwind Software
  • Grew marketing-qualified pipeline 68% YoY by rebuilding the paid search program around high-intent keywords, cutting cost per opportunity from $410 to $265
  • Launched a customer lifecycle email program (14 automated journeys) that lifted expansion revenue 22% in its first year
  • Hired and managed a team of 4 (content, paid, ops); introduced quarterly planning that raised on-time campaign delivery from 61% to 94%
  • Partnered with sales leadership on a shared lead-scoring model, raising SQL acceptance from 44% to 71%
Jun 2020 - Feb 2023
Austin, TX
Digital Marketing Specialist
Harbor Analytics
  • Owned paid social and search across a $540K annual budget; beat lead targets 11 of 14 quarters
  • Rebuilt the webinar program into the team's #2 pipeline source (19% of new opportunities)
May 2018 - May 2020
Dallas, TX
Marketing Coordinator
Brightpath Events
  • Coordinated logistics and promotion for 40+ B2B events per year across 6 cities
  • Built the company's first email list from zero to 12,000 subscribers in 18 months
Skills
Marketing
Demand generationLifecycle & emailPaid search / paid socialSEOMarketing analyticsEvent marketing
Tools
HubSpotGoogle AdsGA4SalesforceLookerFigma
Education
2014 - 2018
B.B.A., Marketing
University of Texas at Austin
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