Summary

Marketing manager with 8 years across demand generation, lifecycle and events for B2B software. Built and led a 4-person team, managed a $1.2M annual budget, and grew qualified pipeline 68% year over year.

Experience
Marketing Manager
Mar 2023 - Present
Northwind Software·Austin, TX
  • Grew marketing-qualified pipeline 68% YoY by rebuilding the paid search program around high-intent keywords, cutting cost per opportunity from $410 to $265
  • Launched a customer lifecycle email program (14 automated journeys) that lifted expansion revenue 22% in its first year
  • Hired and managed a team of 4 (content, paid, ops); introduced quarterly planning that raised on-time campaign delivery from 61% to 94%
  • Partnered with sales leadership on a shared lead-scoring model, raising SQL acceptance from 44% to 71%
Digital Marketing Specialist
Jun 2020 - Feb 2023
Harbor Analytics·Austin, TX
  • Owned paid social and search across a $540K annual budget; beat lead targets 11 of 14 quarters
  • Rebuilt the webinar program into the team's #2 pipeline source (19% of new opportunities)
  • Wrote and A/B-tested landing pages that raised sitewide conversion from 2.1% to 3.8%
Marketing Coordinator
May 2018 - May 2020
Brightpath Events·Dallas, TX
  • Coordinated logistics and promotion for 40+ B2B events per year across 6 cities
  • Built the company's first email list from zero to 12,000 subscribers in 18 months
  • Managed a $60K vendor budget and cut per-event costs 15% through consolidated contracts
Certifications
  • Google Ads Search Certification (2025)
  • HubSpot Marketing Software Certified (2024)
  • Meta Blueprint: Media Buying Professional (2023)
Skills
Marketing
Demand generation, Lifecycle & email, Paid search / paid social, SEO, Marketing analytics, Event marketing
Tools
HubSpot, Google Ads, GA4, Salesforce, Looker, Figma
Education
B.B.A., Marketing
University of Texas at Austin2014 - 2018
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