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- 01
Own a $60K/month paid budget across Google Ads and LinkedIn; cut blended CAC from $410 to $270 in 12 months
Budget, platforms and CAC with a before and after: the paid metric a growth lead is held to, on a budget size the reader can place.
- 02
Built a 40-page SEO comparison program that reached 45K organic visits a month and 18% of all demo requests
Organic visits plus share of demo requests ties SEO to something sales cares about, not just traffic.
- 03
Built 11 behavior-triggered HubSpot lifecycle workflows; trial-to-paid conversion rose from 9% to 14%
Lifecycle is judged on conversion and retention, so the workflow count is backed by the rate it moved.
- 04
Rebuilt GA4 and server-side conversion tracking so weekly spend decisions use channel-level CAC
Postings for growth roles ask about attribution and conversion signals; this shows she can fix measurement, not only read it.
What recruiters look for in a marketing resume
- Each channel you ran, with its own metric. Brex's paid social role is accountable for down-funnel pipeline, CAC and customer acquisition
- Budget size and how you managed it: Gusto's paid social role runs multi-million dollar budgets with pacing, forecasting and budget-vs-actuals
- Pipeline tied to campaigns for B2B roles. Datadog's demand generation manager reports leads, SQLs, pipeline and pipe-to-spend
- Tests with a result: what you changed and the lift. Brex and Gusto both ask for structured testing
- Measurement you built or fixed. Attribution is in 16% of the 1,979 postings we counted
- Your marketing automation and CRM by name: one fintech posting lists Marketo, Salesforce and Salesloft; Datadog lists Salesforce, HubSpot and Marketo
- SQL for analytical roles: one SEO lead posting wants someone who writes their own queries without waiting on analysts
Skills for a marketing resume
- Channels
- Paid searchPaid socialSearch engine optimization (SEO)Lifecycle marketingEmail marketingContent marketingDemand generationAccount-based marketing (ABM)
- Measurement
- Customer acquisition cost (CAC)Customer lifetime value (LTV)Return on ad spend (ROAS)Marketing attributionA/B testingConversion rate optimization (CRO)Budget forecasting
- Platforms
- Google AdsMeta Ads ManagerLinkedIn Campaign ManagerGoogle Analytics 4 (GA4)HubSpotMarketoSalesforceKlaviyoStructured Query Language (SQL)
Turn campaigns into results
Before
Managed paid search and paid social campaigns.
After
Own a $60K/month paid budget across Google Ads and LinkedIn; cut blended CAC from $410 to $270 in 12 months
Budget, platforms and the CAC it moved.
Before
Improved SEO and website traffic.
After
Built a 40-page SEO comparison program that reached 45K organic visits a month and 18% of all demo requests
What she built, the traffic, and what it fed.
Before
Created email campaigns in HubSpot.
After
Built 11 behavior-triggered HubSpot lifecycle workflows; trial-to-paid conversion rose from 9% to 14%
Lifecycle measured by conversion, not sends.
Before
Supported demand generation efforts.
After
Grew marketing-sourced pipeline from $2.4M to $7.5M annualized in 18 months with no increase in budget
Pipeline, time frame and the budget constraint.
Action verbs for a marketing resume
- Launched
- Scaled
- Reallocated
- Tested
- Segmented
- Targeted
- Briefed
- Built
- Cut
- Grew
- Reactivated
- Published
- Forecast
- Instrumented
Keywords from marketing postings
Terms that recurred in the US marketing manager postings we read. Use the posting's exact words.
- Paid social
- Paid search
- SEO
- Lifecycle marketing
- Email marketing
- Demand generation
- Integrated campaigns
- Pipeline
- CAC
- LTV
- Attribution
- Experimentation
- Budget management
- ABM
- Marketo
- HubSpot
- Salesforce
- SQL
Common marketing resume mistakes
One headline number for every channel
"Grew revenue 40%" with paid, SEO and email in one bullet hides what you did. Give each channel its own bullet and its own metric, as in the table above.
Claiming pipeline you only influenced
Say sourced or influenced, and the share: "18% of all demo requests came from organic". Marketing leaders know attribution is messy and trust a candidate who says so.
Leading with impressions and followers
Reach supports a result; it is not the result. Lead with conversions, CAC, pipeline or revenue, then add reach if it explains how you got there.
No link to your work
Put a portfolio link in the header with two or three case studies: goal, budget, what you did, result. Anonymize the client if you must, and keep the numbers.
Each channel and the metric it owns
| Channel | Metric hiring managers expect | In the sample |
|---|---|---|
| Paid search and paid social | CAC, ROAS, cost per lead, spend managed | Cut blended CAC from $410 to $270 in 12 months |
| SEO | Organic visits, rankings, conversions from organic | 45K organic visits a month and 18% of all demo requests |
| Lifecycle and email | Activation, conversion, retention, share of revenue | Trial-to-paid conversion rose from 9% to 14% |
| Demand generation | MQLs, SQLs, pipeline, pipe-to-spend | Grew marketing-sourced pipeline from $2.4M to $7.5M annualized |
Use the metric your team reported on. If a result was shared with another channel or team, say so.
Entry level: no budget of your own yet
Quantify scope instead of spend: posts published, list size, tests run, pages built. A class project or freelance account with real GA4 or Search Console numbers counts: "Grew a local bakery's organic visits from 300 to 1,900 a month in 6 months". Name the channel you want and put that work first.
Frequently asked questions
What skills should I put on a marketing resume?+
Split them into channels (paid search, paid social, SEO, lifecycle, content) and platforms (Google Ads, Meta, HubSpot or Marketo, GA4). Then back each core channel with a bullet that carries its metric.
How do I quantify a marketing resume?+
Use the metric each channel owns: CAC or ROAS for paid, organic visits and conversions for SEO, conversion or retention for lifecycle, pipeline for demand generation. Give the starting point, the end point, the time frame and the budget: "CAC from $410 to $270 in 12 months".
Should I write Google Analytics or GA4?+
Write GA4. Google's standard Universal Analytics properties stopped processing data on July 1, 2023, so "Google Analytics" alone can read as the old version. Name GA4 and say what you built in it, such as conversion events.
Are Google Ads certifications worth listing?+
Yes, if current, as a short line under Education. Google Ads certifications are earned on Skillshop, need a score of 80% to pass and are valid for one year. Experience managing real spend counts for more, so do not let a certification replace a paid bullet.
What does a marketing manager resume need that a specialist's does not?+
Budget you owned, the channels or team you directed, and the trade-offs you made between them. Datadog's demand generation posting asks for owning a budget and making trade-offs across channels, vendors and regions. BLS says marketing managers typically need a bachelor's degree and related work experience.
Sources
- BLS Occupational Outlook Handbook: Advertising, Promotions, and Marketing Managers · read 2026-11-14
- Google Analytics Help: Universal Analytics has been replaced by GA4 · read 2026-11-14
- Google Ads Help: About Google Ads certifications · read 2026-11-14
- Brex: Senior Growth Marketing Manager, Paid Social (posting) · read 2026-11-14
- Datadog: Senior Demand Generation Marketing Manager (posting) · read 2026-11-14
- Gusto: Senior Performance Marketing Manager, Paid Social (posting) · read 2026-11-14
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