Summary

Marketing manager with 8 years across demand generation, lifecycle and events for B2B software. Built and led a 4-person team, managed a $1.2M annual budget, and grew qualified pipeline 68% year over year.

Experience
Marketing Manager
Mar 2023 - Present
Northwind Software·Austin, TX
  • -Grew marketing-qualified pipeline 68% YoY by rebuilding the paid search program around high-intent keywords, cutting cost per opportunity from $410 to $265
  • -Launched a customer lifecycle email program (14 automated journeys) that lifted expansion revenue 22% in its first year
  • -Hired and managed a team of 4 (content, paid, ops); introduced quarterly planning that raised on-time campaign delivery from 61% to 94%
  • -Partnered with sales leadership on a shared lead-scoring model, raising SQL acceptance from 44% to 71%
Digital Marketing Specialist
Jun 2020 - Feb 2023
Harbor Analytics·Austin, TX
  • -Owned paid social and search across a $540K annual budget; beat lead targets 11 of 14 quarters
  • -Rebuilt the webinar program into the team's #2 pipeline source (19% of new opportunities)
  • -Wrote and A/B-tested landing pages that raised sitewide conversion from 2.1% to 3.8%
Marketing Coordinator
May 2018 - May 2020
Brightpath Events·Dallas, TX
  • -Coordinated logistics and promotion for 40+ B2B events per year across 6 cities
  • -Built the company's first email list from zero to 12,000 subscribers in 18 months
  • -Managed a $60K vendor budget and cut per-event costs 15% through consolidated contracts
Skills
Marketing: Demand generation, Lifecycle & email, Paid search / paid social, SEO, Marketing analytics, Event marketing
Tools: HubSpot, Google Ads, GA4, Salesforce, Looker, Figma
Education
B.B.A., Marketing
2014 - 2018
University of Texas at Austin
Certifications
  • -Google Ads Search Certification (2025)
  • -HubSpot Marketing Software Certified (2024)
  • -Meta Blueprint: Media Buying Professional (2023)
Minimalist resume template — ATS-friendly, free Word, PDF and Google Docs download

About the Minimalist template

Whitespace is a reading feature, not wasted space

Most "minimalist" templates on design marketplaces are actually decorative — sidebars, icons, skill meters. Real minimalism is typographic: this template creates hierarchy with size, weight and spacing alone. The practical effect is skimmability — in eye-tracking terms, wider margins and looser line spacing reduce regression (re-reading), which is exactly what you want from a screener giving you seven seconds.

The centered header is the one stylistic liberty, and it's a parser-safe one: it remains plain body text at the top of the document, not a graphic header block.

How it parses

Identical structural profile to our Classic: one column, standard headings, no tables or text boxes, contact details in the body. Minimalism actually helps here — there is simply less on the page for a parser to misinterpret. The monochrome slate palette also survives black-and-white printing and low-quality PDF re-rasterization without losing hierarchy.

The honest tradeoff: sparse content looks sparser

Whitespace amplifies whatever it surrounds. Three strong bullets per role look deliberate and confident in this template; one thin bullet per role looks like you ran out of things to say. If your history is short, either write toward substance first or use Jake's, whose density flatters thinner content. Minimalist rewards people with strong material and the discipline to cut.

Who the Minimalist template is for

Great fit

  • Professionals with strong, quantified accomplishments who want them to breathe
  • Design-adjacent and startup roles where taste is quietly evaluated
  • Anyone whose current resume feels cramped and cluttered

Look elsewhere if

  • Thin or early histories — whitespace exposes sparse content (use Jake's)
  • Maximum-content-per-page needs — this template deliberately fits less

Frequently asked questions

Are minimalist resume templates ATS-friendly?+

This one is — it's minimalist in typography, not in structure. Single column, standard section names, no graphics. Many marketplace "minimal" templates fail ATS parsing because of sidebars and icon fonts; the aesthetic isn't the risk, the layout is.

Minimal vs. simple vs. basic — what's the difference?+

Functionally they're the same search for the same thing: an uncluttered single-column resume. "Minimalist" designs lean on whitespace and typographic restraint; "simple/basic" designs are usually denser. Compare this template with our Classic to see the difference in person.

Does a minimalist resume look lazy?+

Only if the content is thin. With quantified bullets, restraint reads as confidence — the layout says the work speaks for itself. That's also why we recommend writing your bullets before choosing this template.

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